NEW YORK, March 8, 2011 /PRNewswire/ -- New York's most design-forward address will be 540 West 28th Street for three weekends in May and June, when ELLE DECOR presents the Modern Life Concept House with partner LX.TV Open House. The Concept House, at the new condo development known as +aRt, between 10th and 11th Avenues, will feature 10 designers – ELLE DECOR's A-List "Designers to Watch" – who will partner with leading brands to create dazzling indoor and outdoor spaces that offer a fresh approach to contemporary living. LX.TV Open House cameras will go behind the scenes to observe the designers as they create their interiors, showcasing how they bring their creativity and vision to life in each room. LX.TV is syndicated nationwide and can be seen weekly Sundays at 8:30 AM on NBC New York and on NBC affiliates. Proceeds from ticket sales will benefit Housing Works.
"New York, the greatest city in the world, is the ideal backdrop for ELLE DECOR's first concept house," says Michael Boodro, ELLE DECOR's editor in chief. "We're delighted to bring together a group of young designers we believe in with some of today's best brands, to realize our house of the immediate future."
About the Modern Life Concept House
The Modern Life Concept House will be open to the public on the following weekends: May 20, 21, and 22; May 27, 28, 29, and 30; and June 3, 4, and 5 from 10 AM. to 4 PM. Admission is $30. For information on purchasing tickets, visit elledecor.com. Proceeds will benefit Housing Works, whose mission is to end the dual crises of homelessness and AIDS through advocacy, the provision of lifesaving services, and entrepreneurial businesses that sustain its efforts.
About ELLE DECOR
ELLE DECOR is the #1 brand in the shelter category: ELLE DECOR and elledecor.com – the preeminent online destination for design enthusiasts – offer inspiration and expertise to 2.5 million print and online users each month. ELLE DECOR reaches 8.9 million readers worldwide with 23 ELLE DECO publications in 27 countries. ELLE DECOR is published by Hachette Filipacchi Media U.S. (hfmus.com), a company of Lagardere Active.
Emmy-award winning LX.TV, a division of NBC Local Media, produces high-quality original content accessible on multiple platforms from on-air to on-line to out of home. LX.TV's original programming includes "1st Look," "Open House," and "George to the Rescue," which run on the NBC Local Media Stations (Open House is also nationally syndicated), as well as "LX New York," which airs on WNBC. LX.TV also produces special series and programs including the bartending reality series, "On the Rocks: The Search for America's Top Bartender," the matchmaking reality series, "The Match Off," and the documentary series, "My First Time."
Set in the heart of West Chelsea, +aRt is located at 540 West 28th Street. The 13-story new construction building features 91 artfully designed condominium residences. +aRt is being developed by Ekstein Development, L+M Development Partners and RD Management and is exclusively marketed and sold by Halstead Property Development Marketing. For more information, please visit: http://www.540W28.com. Nicole Amato, Nicole@mediashoppr.com - (212) 867-8778 x 226
About Housing Works
Housing Works is a healing community of people living with and affected by HIV/AIDS. Our mission is to end the dual crises of homelessness and AIDS through relentless advocacy, the provision of lifesaving services, and entrepreneurial businesses that sustain our efforts. For more information, visit www.housingworks.org.
SOURCE ELLE DECOR