NEW YORK, Oct. 27, 2017 /PRNewswire/ -- Elomi, a fuller figure lingerie and swimwear brand which is represented by Eveden Inc in the USA, a division of the parent company Wacoal Europe, has launched The Elomi Portrait Project a thought-provoking experience merging art, fashion and data inspired from IBM Watson, designed to shift society's perception of women beyond just what the eye can see.
Elomi partnered with five influential female artists - Zoe Buckman, Sam Cannon, Suma Jane Dark, Jordan Sondler, Camila Rosa to create one-of-a-kind portraits that give viewers deeper insight into women's unique stories and perspectives. Featured in the portraits are five pioneers in the body positivity space: Nicolette Mason, Chastity Valentine, Essie Golden, Chanté Burkett, Kristine Thompson.
IBM Watson was used to collect and analyze influencer online data including blog posts, news articles and interviews, analyzing text and spoken data to create an understanding of each woman's prominent personality traits, intrinsic motivators, key values, and most commonly-expressed emotions. Each artist was then presented with a personal narrative about their assigned woman which integrated IBM Watson data analysis with high-touch human analysis to provide a more comprehensive view of the woman used to inspire their featured artwork.
There is so much more to a woman than meets the eye, her substance, her story and yet her appearance tends to define her. The Elomi Portrait Project is about shifting this perception of women. "For us the Elomi Portrait Project is the start of the journey," says Laura Simon, CMO, Wacoal Europe, "It's about telling Elomi Stories in the most creative and engaging way. You will see as the months progress and into the new year there is more to come from the brand."
The artwork from The Elomi Portrait Project was unveiled in New York on Thursday, October 26 with a media event at 393 NYC Pop Up Space (393 Broadway, ground floor). The media event included a bra-fitting experience with Elomi's fit experts and a panel conversation, "The Transformers" hosted by OKREAL's Uli Beutter Cohen, which profiled 3 influential women's journeys to change the status quo to be more inclusive of fuller figures.
On October 27, The Elomi Portrait Project will be open to the public from 10am – 7pm. Elomi's fit experts will be present to offer professional bra fittings. Consumers interested in learning more about The Elomi Portrait Project can follow @elomilingerie on Instagram and @elomiusa on Facebook.
- The Elomi Brand -
Since its inception Elomi has been pushing the boundaries of the fuller figure lingerie market and inspiring with its array of fashionable designs, colors, prints and patterns and expanding its shapes, styles and sizes, collections from a 32 to 46 back, D to K cup.
"The fuller figured woman is finally being recognized in the fashion and retail worlds, but many brands still commoditize her size and miss the mark when it comes to fit and performance. Ask any woman, finding the right size and fit when shopping for bras can be an especially frustrating, time-consuming experience and, that's compounded for fuller figures" says Laura Simon, CMO, Wacoal Europe, "At Elomi, fit is everything. Every element that goes into making an Elomi bra—from the initial concept, to the design, the fit, style and support it offers—is designed entirely with the fuller figured woman in mind."
Elomi understands exactly what lingerie with the perfect fit can do for the fuller figure and combines stylish shapes, colors, prints and detailing to provide total comfort, support, and confidence. Before a new Elomi bra is created, the design team surveys the latest trends for inspiration but most importantly, they listen to the women that wear Elomi. Once a design is confirmed it can take at least five months before it is put into full production because each Elomi bra is custom-created for each size to ensure a perfect fit. Elomi bras are fit on real women vs mannequins. And it is only after painstakingly adjusting patterns, measuring, re-measuring, and making prototypes across every cup size, designs are ready for production.
Elomi creates beautiful lingerie for the fuller figure up to a K cup. Combing excellent fit plus striking design in all products, the brand offers a wardrobe of lingerie to inspire a younger more fashion forward fuller figure customer. Elomi lingerie and swimwear is available in better department stores, major online retailers as well as many local lingerie and swimwear specialty stores. You can view full retailer information by visiting http://www.elomilingerie.com/store_locator.aspx
About Wacoal Europe:
Elomi is a fuller figure lingerie brand which is represented by Eveden Inc in the USA, a division of the parent company Wacoal Europe which also owns other leading lingerie and swimwear brands: Wacoal, Fantasie, Freya, b.tempt'd and Goddess. Each of these brands has their own personality and position in the market. Wacoal Europe understands that one size does not fit all and that every woman is different in terms of her size, shape, taste and even how she feels! We offer high quality, fashion conscious lingerie and bra-sized swimwear, which is now stocked in over 5000 retailers, including national and independent stores as well as online across the globe, in more than 30 countries.
Colleen McCarthy for Elomi
Holly Henstock, Wacoal Europe
SOURCE The Elomi Brand