NEW YORK, April 5, 2019 /PRNewswire/ -- Today, ELOQUII, the trend-driven retailer for women sizes 14-28, announces an exclusive spring collaboration with renowned celebrity make-up artist, Priscilla Ono. Inspired by of-the-moment makeup hues and silhouettes seen on the spring 2019 runways, the 12-piece Priscilla Ono x ELOQUII collection intersects the worlds of fashion and beauty. Priced $59.95-$129.95 and available on ELOQUII.com and in select ELOQUII store locations, the Priscilla Ono x ELOQUII collection of dresses, jumpsuits, co-ord sets and accessories fuses the brand's innovative design expertise with Ono's signature aesthetic and her love of vibrant hues.
"I've built my brand on creating bold makeup looks for women who are unapologetic and own their power when expressing themselves through beauty or fashion. Creating a clothing collection has been a dream of mine and I found an amazing partner in both ELOQUII, a brand that I have long admired and Beautycon where the pieces will be featured live," says makeup artist, Priscilla Ono. "As a leader in the sizes 14+ market, ELOQUII focuses on serving their customers directly with fashion-forward pieces, which aligns with my passion of creating unique and fun makeup looks for my clients. Working with the brand has been an incredible experience and I'm so excited to get this bold collection in front of our fans at Beautycon this weekend!"
The Priscilla Ono x ELOQUII collection perfectly blends utilitarian and feminine style, featuring neon, sheer fabrics, cargo separates and head-to-toe bold hue. Designed for the fashion and beauty enthusiasts on-the-go, the collection consists of trend-driven, functional pieces detailed with hidden compartments for lipsticks, makeup compacts and more. Standouts from the assortment include the Belted Cargo Dress ($119.95) Belted Blazer with Pockets ($110.95) and coordinating Cargo Pant Jogger with Belt ($89.95). The Makeup Holder Belt Bag ($79.95), available in sizes 10-28 is one of the most Insta-worthy pieces in the collection – made in a unique, reflective material, the "Glam Pack" is reflective when a photo flash hits creating an aurora borealis effect.
"We love Priscilla's bold aesthetic to both beauty and fashion, as it inspired us to push boundaries within the ELOQUII design approach," said Yesenia Torres, Design Director at ELOQUII. "Our limited-edition collection with Priscilla delivers fresh, innovative looks we know our on-trend fashion and beauty lovers want. The Priscilla Ono x ELOQUII collection perfectly captures our fashion expertise with Priscilla's vibrant style and we can't wait to see our customers in these looks!"
In celebration of the collection launch, ELOQUII and Priscilla Ono have partnered with Beautycon, the world's premiere fashion, beauty & lifestyle destination for fans, brands and creators to introduce the collection to tens of thousands of beauty and fashion obsessed fans during the New York event on April 6-7, 2019. The brand will host a mainstage presentation, showcasing the Priscilla Ono x ELOQUII collection, followed by a roundtable chat with Priscilla and Yesenia, among others. Fans will be able to shop the Makeup Holder Belt Bag on site and showroom shop all 12 pieces of the collection at the festival.
"At the heart, Beautycon and ELOQUII share a like-minded mission to celebrate inclusivity and we are so thrilled to partner together to bring the Priscilla Ono x ELOQUII collaboration to our network of fashion and beauty enthusiasts," says Moj Mahdara, Founder and CEO of Beautycon. "Working with both Priscilla and ELOQUII has been a great experience and we are thrilled to connect our platforms together to further integrate the worlds of fashion and beauty."
Follow the conversation @ELOQUII @priscillaono @beautycon #PriscillaOnoxELOQUII.
ELOQUII Design Inc., based in New York and Columbus, Ohio, is transforming the way women sizes 14+ dress and participate in fashion. The pioneering e-commerce destination for fashion in sizes 14 to 28, ELOQUII offers trend-driven style at accessible price points. The Company – in merchandise categories including apparel, swim, wide width footwear and accessories – debuts new and exciting trend-leading collections each month. ELOQUII also offers customers access to unique content through its Style & Substance platform, an editorial catalogue, and has created an online community through its #XOQ hashtag, which allows customers to tag themselves to the Company's site via Instagram. The brand is currently sold at their Washington D.C. Pentagon City store, The Shops at North Bridge in Chicago, Twelve Oaks Mall in Detroit, The Galleria Shopping Center in Houston, Miami Dadeland Mall and through www.ELOQUII.com. @ELOQUII, #xoq.
About Priscilla Ono
Celebrity Make-up Artist and Instructor, Priscilla Ono has been in the beauty industry for 15 years. Priscilla's passion for beauty began in the 90's, growing up watching music videos on MTV. She drew inspiration from the beauty and fashion that watched. She turned her passion into a career beginning with her first job at 19 years old, working on set of a celebrity music video. She has continued to work on music videos, creating beauty looks for some of the most Iconic artists to date! Her creativity, passion and drive to make her mark on the beauty industry has never ceased. Ono has taught highly sought-after makeup classes for over 8 years, including her very own makeup courses that continue to sell out year after year.
Beautycon specializes in creating memorable experiences, both digitally and IRL, for their highly engaged community of content creators, celebrities, brands and fans. The Beautycon Festivals, which have taken place all over the world, including in Los Angeles, New York, London, Dubai and Dallas, celebrate the beauty of self-expression and staying true to oneself. With moments ranging from engaging panel discussions, to meet-ups, to creator selfies and top brand activations, Beautycon Festivals have welcomed thousands of fans worldwide, and have ignited a global trend in the world of beauty.