MONTVALE, N.J., Dec. 15, 2010 /PRNewswire/ -- iPacesetters formerly known as ARGI, announced today that Elsevier Business Intelligence has selected its Acuity product for the audience management of its media properties.
Acuity was launched last September and ushers in an entirely new set of capabilities for audience development professionals. In development for over 2 years, Acuity was built to the specifications of today's publishing and media companies. It is not an enhancement of a print-oriented system, rather it was developed from the ground up to be media-agnostic and user-centric. Much broader than traditional subscription fulfillment, Acuity offers everything that is needed to manage audiences across print and online channels whether content is in print or digital form. It is an Audience Management platform that enriches the publishers' relationships with their audience regardless of media type. Acuity provides the power to link content to audiences, quickly and efficiently in an easy to use, Software as a Service (SaaS) configuration.
Gerry Stoia, President of Elsevier Business Intelligence commented: "After thorough commercial diligence we decided Acuity best meets our audience management needs. What excites us about the product is that we can integrate Acuity's powerful native features with our other business systems creating a truly integrated workflow. We were also impressed with iPacesetters' willingness to partner with EBI to insure the product evolves with our changing business environment. Other vendors showed us their development plan. iPacesetters showed us how we could participate in Acuity's future development plans. That really made a difference to the selection team."
iPacesetters CEO, Ray Butkus said: "Elsevier is a global corporation of distinction that sets exceedingly high standards of excellence for its vendors. Elsevier Business Intelligence management is very enlightened in their approach to expanding and growing the business. They have impressive plans to exploit the power of technology for the benefit of their audience. We are pleased and honored to be able to play a key role in their future plans."
Elsevier Business Intelligence's conversion to Acuity will begin immediately.
The business of Subscriber, Membership and Customer Management is changing dramatically and iPacesetters helps organizations navigate and exploit opportunities brought on by that change. iPacesetters enables companies to grow their revenues by optimizing audience engagement. By creating centralized, unified, transactional databases combined with performance-based call centers, iPacesetters allows companies to interact with their customers across a variety of touch points, in real time. iPacesetters products and services leverage the intersection of data/content and audience/customers across media. iPacesetters platforms allow you to interact with, profile, analyze, and grow your customer and audience base. www.callargi.com
About Elsevier Business Intelligence
Elsevier Business Intelligence, an Elsevier company, is a global information supplier, providing business intelligence on regulatory, business and reimbursement issues that are vital to the healthcare industry. Through a range of products including publications, conferences, databases and reports, Elsevier Business Intelligence places biopharma and medical device professionals, and those who focus on these industries, at the forefront of knowledge, by providing the perfect combination of news and information together with penetrating insight and analysis. Elsevier Business Intelligence (http://www.elsevierbi.com) has offices in the US in Bridgewater, NJ; Norwalk, CT; Rockville, MD; and Irvine, CA.
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