Elton John and Leon Russell in Conjunction With Decca, Partner With VEVO for the Music Platform's First-Ever 'Make Your Own Music Video' Contest

NEW YORK, March 22, 2011 /PRNewswire/ -- Music legends Elton John and Leon Russell, along with their record label Decca, are partnering with VEVO for the leading music video and entertainment platform's first-ever "Make Your Own Music Video" contest.  Launched March 17th, participants are encouraged to submit their own music videos created for Elton and Leon's latest single, "Hey Ahab," from their critically acclaimed Decca album, The Union.   The contest will be promoted across VEVO and their associated YouTube channels as well as their social media properties, with a personally recorded message by Elton John himself about the contest.  

Creative fans are encouraged to utilize assets provided by VEVO and Decca for inclusion in their music video submissions, including a live performance clip of "Hey Ahab" filmed at New York City's Beacon Theatre; the CD launch concert broadcast on Fuse in October 2010.  There are also hi-resolution photos of the iconic artists and the full watermarked audio track of the song available to all participants.  Submissions must be entered by May 1st, at which time Elton and Leon will personally select the winning clip.  The favorite selected clip will premiere as the official music video for "Hey Ahab" on VEVO, with an additional grand prize of $5,000 also going to the winner.

For more information about the contest, please visit:  www.vevo.com/go/heyahab

About The Union:

Produced by Oscar and multiple-Grammy winning producer T Bone Burnett, The Union was recorded live in the studio with Elton John and Leon Russell on dueling pianos, and includes guest vocals by icons Neil Young and Brian Wilson, along with legendary R&B organist Booker T. Jones, steel guitarist Robert Randolph and a 10-piece gospel choir.  The duo will be the featured musical guest performers on Saturday Night Live on April 2nd, with Elton doing double duty as host as well.  The world premiere of Cameron Crowe's documentary film The Union will open the 2011 Tribeca Film Festival on April 20th.

About VEVO:

VEVO is the leading premium music video and entertainment service with two billion worldwide streams and over 60 million unique visitors in the U.S. and Canada each month. VEVO's programming is made available across the VEVO platform, which includes VEVO.com (the service's marquee destination site), VEVO Mobile (iPhone, iPod touch, iPad, Android), VEVO connected devices (Google TV, Boxee) and a VEVO-branded embedded player. VEVO also syndicates its programming to additional internet destination sites, including AOL, BET, CBS Interactive Music Group (including Last.fm), Univision and, through a special partnership, VEVO on YouTube, expanding the platform's reach across the worldwide web.

SOURCE Decca Label Group