Elvie Rise Smart Bouncer & Bassinet Named to TIME's Best Inventions of 2025 List

SAN FRANCISCO, Oct. 9, 2025 /PRNewswire/ -- Elvie, the innovative women's health brand, today announced that its Elvie Rise has been named one of TIME's Best Inventions of 2025 in the Parenting category. Elvie Rise is the first smart, 2-in-1 bouncer and bassinet. In bouncer mode, Rise incorporates smart soothing technology that captures mom's unique rhythm, and gently transitions into a bassinet without disturbing or moving the baby, ensuring they sleep safe and sound.¹

TIME revealed today its annual list of the Best Inventions, featuring 300 extraordinary innovations that are changing our lives. To compile this year's list, TIME solicited nominations from its editors and correspondents worldwide, paying special attention to emerging fields—such as healthcare and AI. TIME then evaluated each contender on several key factors, including originality, efficacy, ambition, and impact. Elvie Rise, the all-in-one smart bouncer and bassinet, was named for smart soothing technology and intuitive, portable design that prioritizes safety above all.

"We're honored that TIME has recognized Elvie Rise as one of the year's best inventions. Rise was created with the same mission as the wearable pumps and pelvic floor trainer that Elvie is known for, leveraging technology to solve real problems for women and moms. In the postpartum period, feeding baby, mom's  physical recovery, and sleep are deeply interconnected," said Sarah O'Leary, CEO of Elvie.  "Anxiety about baby's sleep, and ensuring safe sleep is a major challenge, and Rise was built to ease that anxiety. We are grateful for the recognition of this award."

According to a recent survey, 63% of babies aged 0-3 months sleep in products not deemed safe.² Elvie Rise is a one-of-a-kind innovation that offers parents a sleep-safe, portable soothing space for their baby.

Mom-tested and sleep expert-approved, Elvie Rise offers parents:

• Smart soothing, your way - SootheLoop™ technology learns and repeats the bounce inputted by a parent or caregiver for optimal comfort.
• Baby-led play - Elvie Rise can also be used as a manual bouncer, allowing infants to explore and strengthen their muscles.
• Insights at your fingertips - The Elvie Soothe & Sleep app allows parents to control automated bouncing, track patterns, and guide better sleep.
• Disturb-free transition - Parents can seamlessly transition their baby from play to sleep without needing to move or remove the baby from the Elvie Rise.
• Flexibility and convenience - Elvie Rise collapses easily and charges via its magnetic contact charger for cordless use.
• Peace of mind - Elvie Rise follows American Academy of Pediatrics sleep safe guidelines³ and U.S. safety guidelines for both bassinet and bouncer products in the respective bassinet and bouncer modes.⁴ Elvie Rise is suitable for newborns up to 6 months.⁵

The award-winning Elvie Rise will be available on Amazon.com and Babylist.com beginning in October 2025. In addition, Elvie Rise will be featured in the Babylist Showroom in 2026.  Parents can shop Elvie Rise now and learn more at elvie.com.

About Elvie
A brand of Willow Innovations, Inc., the FemTech leader elevating the maternal experience, Elvie develops innovative smart technology products to revolutionize health and well-being with a focus on supporting women through the postpartum period of matrescence. By bringing together a team of world-class engineers, designers, and business minds, Elvie is revolutionizing categories that had been overlooked for many years, including breast pumping, pelvic floor health, and sleep health, to develop extraordinary products that improve women's lives.

Elvie's products harness the power of innovative, smart technology to relieve, unburden, and support the life-changing process of becoming a parent. For more information, visit elvie.com.

¹ Elvie Rise is NOT safe for sleep or unsupervised use when in Bouncer Mode. Stay near and watch baby during use when in newborn/infant Bouncer Mode. If baby falls asleep, transition Elvie Rise as soon as possible into Bassinet Mode, or remove and place baby on a firm, flat sleep surface such as a crib or bassinet.
² Elvie Rise Foundational Survey, n= 1,413 U.S. moms with children under the age of 2
³AAP Guidance on Safe Sleep and Your Baby: How Parents Can Reduce the Risk of SIDS and Suffocation
⁴ Elvie Rise complies with U.S. legislation 16 CFR 1218, Safety Standards for Bassinets and Cradles in bassinet mode AND to 16 CFR 1229, Safety Standards for Bouncers in bouncer mode.
⁵ Bouncer mode is suitable from newborn to 6 months, between 5.5lbs/2.5kg and 20lbs/9kg weight, or until the baby starts to sit up unaided, whichever comes first. Bassinet mode is suitable from newborn to 5 months, between 5.5lbs/2.5kg and 22lbs/10kg weight, or until the baby starts to roll or push up on hands and knees (whichever comes first).

SOURCE Elvie