EMA Welcomes Parker Hathcock as Research Director to Lead IT Service/Operations (ServiceOps) Coverage

Parker's rare combination of client-side insight, market expertise, and technical depth will bring fresh, actionable perspectives to EMA clients

LAFAYETTE, Colo., Aug. 19, 2025 /PRNewswire/ -- Enterprise Management Associates (EMA), a leading IT and data management research and consulting firm, today announced that it has hired Parker Hathcock as Research Director covering IT Service/Operations (ServiceOps). In this role, Parker will focus on the convergence of IT service management (ITSM), IT operations management (ITOM), enterprise service management (ESM), business service management (BSM), and AIOps, in ways that help enterprises align business objectives with technology strategies. 

Parker brings decades of senior-level experience in product marketing, competitive research, and analyst engagement, making him a valuable addition to EMA. His unique client-side perspective comes from years of working with EMA and other analyst firms in communications and product marketing roles at enterprise technology vendors. This experience gives him deep insights into how organizations leverage analyst research to guide technology investments and execute complex solution deployments. 

"EMA's mission is to deliver research that drives strategic and operational success," said Dan Twing, President and COO at EMA. "Parker's background in both delivering and applying analyst insights ensures our clients get not only trusted analysis, but also practical guidance they can execute on immediately."

Before joining EMA, Parker led teams in enterprise information management, process automation, discovery, observability, and digital accessibility at top companies, including Dynatrace, Redwood Software, and others.

"I'm honored and excited to join the talented team at EMA," said Parker. "As business technology evolves at a rapid pace, we have a tremendous opportunity to help clients simplify, unify, and strengthen their IT services and tools. I look forward to working together to build a successful future."

Parker's full bio is available at: https://www.enterprisemanagement.com/team/parker-hathcock/

For media inquiries, to schedule a briefing, or to discuss a research project with Parker, contact an EMA business development manager at +1.303.543.9500 or [email protected].

About EMA
Founded in 1996, EMA is a leading IT research firm that provides deep insight across the full spectrum of IT and data management technologies. EMA analysts leverage a unique combination of practical experience, insight into industry best practices, and in-depth knowledge of current and planned vendor solutions to help their clients achieve their goals. Learn more about EMA research, analysis, and consulting services at https://www.enterprisemanagement.com

Media Contact:
Raleigh Gould
Enterprise Management Associates
303-543-9500
[email protected]

SOURCE Enterprise Management Associates