Email Remains the Driving Force in Marketing - Integrated Email Marketing Crucial in the Survival of the Fittest

NEW YORK, February 18, 2010 /PRNewswire-FirstCall/ -- Mobile marketing, social media integration and strategic campaign planning will encourage increased investment in email and online marketing during the next twelve months, according to Emailvision, Europe's largest email service provider.

Figures published by MarketingSherpa in 2009 showed that more than a third of companies increased spending on email. 2009 was also another year of strong growth for retention-based email marketing despite the onset of a global recession, which forced businesses to aggressively cut spending on marketing activity.

Below, Bertrand van Overschelde, US Managing Director at Emailvision, selects the three key trends over the next twelve months, which are set to make a significant impact on email marketing.

    - Email marketing and social media will feed off one another
      Integrating social media into email marketing allows a brand
      to boost the performance of both mediums. Bringing the two channels
      together is critical when growing mailing lists organically, as
      recipients spread the content virally, encouraging others to opt-in and
      receive future mailings.
    - Adoption of mobile marketing is set to rise significantly
      Customers are increasingly relying on mobile devices for
      communication and messaging, therefore mobile marketing is a natural
      extension when building a multichannel engagement strategy. Mobile
      marketing can be broken down in two segments, smart phones and SMS.
    - Email for smart phones - messages for these devices should
      be optimized prior to sending, as the devices typically don't support
      Flash animation and network speeds vary
    - SMS - Combining campaign management for email and SMS can
      enable brands to manage customers more effectively. For example, you
      can send an SMS offer to a customer based on an email they've opened to
      increase the chance of it resulting in a sale
    - The emphasis should be on strategic campaign planning
      Strategically planning email campaigns ensure brands
      capitalize on every opportunity. Too many campaigns irritate customers,
      while too few won't keep a customer engaged. Putting in place a
      strategic plan will help brands to align and integrate email campaigns
      with all marketing activity, ensuring they are effective.

"It is important for marketers to stay ahead of the curve in terms of consumer attitudes and the channels they choose to use when engaging with brands," said Bertrand van Overschelde, US Managing Director at Emailvision. "The first step is to put in place a marketing plan that is fresh and relevant, factoring in the evolving needs of customers. Email will continue to be the king of measurable ROI in 2010 and will be the glue that binds all marketing activity."

Emailvision has published a new White Paper outlining its top ten trends for email marketing in 2010. You can download a copy of the full paper on the Emailvision website http://www.emailvision.com/resources-email-marketing/downloads?d=white%20pape rs%20and%20reports/1498.

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About Emailvision (http://www.emailvision.com)

Emailvision is the global market and technology leader for email marketing software services (SaaS). Emailvision's flagship product, Campaign Commander(TM), has become the benchmark software service for the e-commerce and publishing industries. With over 240 staff, Emailvision is present in the major global markets with offices in the United States, the UK, France, Germany (Hamburg and Munich), Switzerland (Geneva and Zurich), Belgium, Netherlands, Spain, Sweden and Italy. Emailvision is driving a global market share growth strategy in a fast-growing market.

Emailvision is listed on the NYSE Alternext - Code ISIN: FR0004168045 / MNEMO: ALEMV

    For further press information and photography please contact:

    Emailvision
    Bertrand van Overschelde
    US Managing Director
    Tel: +1-212-257-6018

    Nathalie Chaboche
    Marketing Director
    mail: [email protected]

SOURCE EmailVision