Emanuel Campaign Relied on NationalField for Real-Time Communication

WASHINGTON, Feb. 25, 2011 /PRNewswire-USNewswire/ -- Former White House Chief of Staff Rahm Emanuel was elected Mayor of Chicago on Tuesday. The Emanuel campaign said today that they relied on NationalField to connect their internal teams for real-time communication.

Emanuel campaign Field Director Anna Valencia said, "NationalField helped keep our field team connected through every stage of our campaign. Our field teams shared what they were working on and what they were hearing from folks in the city in real-time, making our field campaign faster and more coordinated. We also used the platform to track metrics and progress of day-to-day campaign goals."

NationalField is a private social network for teams. NationalField was created inside President Barack Obama's 2008 campaign when three guys (Justin Lewis, Edward Saatchi, and Aharon Wasserman) had the idea to change the way teams communicated inside Obama's groundbreaking 2008 presidential campaign. Today, NationalField provides powerful tools to help teams connect and share what they're working on more easily.

The Emanuel campaign first used NationalField in October 2010 to organize and track its signature-gathering campaign. To appear on the special election ballot, they needed to gather the signatures of 12,500 Chicago citizens by November 15, 2010; they gathered more than 90,000. The campaign organized a team of people to accomplish this goal. To track their progress in real-time, the campaign relied on NationalField, where the teams reported the number of signatures they had gathered, among other metrics. The data was aggregated in real-time to provide a clear picture of the campaign's daily progress.

The Emanuel campaign later expanded the use of NationalField to cover its entire field team. A team of more than 30 staff and even more volunteers throughout Chicago's 50 wards reported their daily progress and tracked goals in one of the most organized political field operations in Chicago campaign history. Campaign team members also reported feedback received from citizens via the private social network. This feedback was shared with staffers inside the campaign so they could respond and react in real-time.

Just as political campaigns were among the first adopters of new technologies such as Twitter, Facebook, and YouTube, NationalField is the latest example of political campaigns adopting new technology well ahead of the curve. This technology, first created for internal use on the Obama for America campaign in 2008, is changing the way teams connect and share. With powerful tools that increase collaboration, open access to information, reduce emails, and eliminate meetings, campaigns using NationalField are more coordinated and running leaner and faster than previously possible.

ABOUT NATIONALFIELD

NationalField was created inside President Barack Obama's 2008 campaign when three guys (Justin Lewis, Edward Saatchi, and Aharon Wasserman) had the idea to change the way teams communicated inside the groundbreaking campaign. Today, NationalField provides powerful tools to help teams easily connect and share what they're working on.

For a list of clients and to find out more about how NationalField can help your team connect and share more easily, visit http://nationalfield.org.

SOURCE NationalField