EMARKETER acquires research arm of RetailX for global expansion of trusted retail brand rankings

Acquisition merges RetailX's research team, proprietary research tools, and flagship rankings & indices with leading provider of forecasts and insights, supercharging its coverage of global retail and ecommerce.

NEW YORK, Sept. 24, 2026 /PRNewswire/ -- EMARKETER, the trusted source for data and insights on digital marketing, media, and commerce, today announced its acquisition of RetailX's research business, adding retail industry rankings to its retail and brand intelligence platform.

EMARKETER will publish two closely watched industry benchmarks: The UK500, the annual ranking of the United Kingdom's top 500 ecommerce retailers, and The CustomerX Index, a pan-European, cross-sector ranking report set to launch in late September 2026, along with new editions covering the US market.

These products will be further enriched with EMARKETER proprietary research, including data from its newly launched AI Visibility Index, which helps brands and retailers track their visibility in LLM-based search.

EMARKETER will also enter into an ongoing media partnership with RetailX's world-class events business, which will continue to operate independently.

"Ian and the RetailX team have built fantastic reports with a rigorous and trusted methodology," said Matthias Braun, CEO at EMARKETER. "We are excited to welcome our new team members to EMARKETER who are central to our plans to bring even more value to The UK500 and the CustomerX Index for the retailers that already rely on them as well as the retail and ecommerce industry as a whole."

Ian Jindal, Founder of RetailX, said: "We have long been fans of EMARKETER's insight and I'm delighted that in EMARKETER we have a trusted research partner that will carry on what we have built with the RetailX rankings. I look forward to the expansion of what we've started and our ongoing media partnership".

The acquisition reflects EMARKETER's ongoing investment in proprietary research across digital commerce, and its commitment to delivering the ranking data and benchmarks that marketers, retailers, and brands rely on to make decisions.

EMARKETER is a leading provider of data, forecasts, and analysis on digital marketing, media, advertising, and commerce trends. Its research helps business professionals understand fast-changing markets and make more informed decisions.

RetailX is a leading events and intelligence brand serving the retail and digital direct-to-consumer sectors, connecting commercial leaders through its events, networking, and insight programs.

Contact:
Steve Severinghaus
[email protected]

SOURCE EMARKETER