EMINEM Celebrates 30 Years of G-SHOCK

Legends Unite with the G-SHOCK x Eminem Limited Edition 30th Anniversary Timepiece

Dec 06, 2013, 16:59 ET from Casio America, Inc.

DOVER, N.J., Dec. 6, 2013 /PRNewswire/ -- Casio America, Inc. is pleased to celebrate the 30th anniversary of their G-SHOCK watch brand by announcing a collaborative limited edition release with hip-hop legend Eminem.  The GDX6900MNM-1 timepiece, available December 7, 2013, takes the newly-revamped XL-6900 watch face and personalizes it with Eminem iconology for a watch that is not only ruggedly functional, but also stylish & streetwise.

(Photo: http://photos.prnewswire.com/prnh/20131206/NY29312)

The multi-faceted Eminem (also known as Slim Shady and by birth name Marshall Mathers) is a multi-platinum, 13-time Grammy Award winning rapper, record producer, songwriter and Oscar winning actor, who has sold over 80 million albums worldwide. An avid watch collector, Eminem is seen wearing G-SHOCK throughout many of his music videos and performances, making this collaboration a natural expression of mutual respect and appreciation. Being one of the most recognized and accomplished hip-hop artists of our time, this limited edition collaborative watch with Eminem crowns a long history of hip-hop partnerships for G-SHOCK.

Available in matte black with black dial and black reverse LCD, the GDX6900MNM-1 pays homage to Eminem's rise from one of the Worlds most rugged urban terrains – the streets of downtown Detroit.  As tribute, the skyline of Detroit is printed in bold red on the upper watchband.  The watch face and band loop sport the reverse "E" from his stylized moniker, while the watchcase back and lower watch band are personalized with an autograph of his alter ego, "Shady".

"With hip-hop it's as much about where it's from as who it's for," said Shigenori Itoh, Chairman and CEO of Casio America, Inc. "Eminem has an immense and loyal fan base around the world, as does G-SHOCK, making this collaboration one that will connect closely with many thousands of collective fans."

On August 7th 2013 Eminem announced the collection with an unforgettable exclusive performance at G-Shock's Shock The World event in New York City.  The annual Shock the World a highly anticipated event in celebration of the brand's biggest news and latest releases.

This new G-Shock reliably features the rugged functionality that sets the G-SHOCK brand apart, with Shock Resistance, 200M Water Resistance, Auto LED Super Illuminator, 5 Daily alarms with Flash Alert, 48-City World Time, and Multi-Home settings.

The limited edition GDX6900MNM-1 Eminem men's watch will retail for $180, release December 7, 2013 through selected department stores and fashion boutiques, key jewelers, and the G-SHOCK NYC Soho store.

CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since it's launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up". This 2013, G-SHOCK are celebrating their 30th anniversary.

Born Marshall Bruce Mathers III, but universally known by his stage name, EMINEM. He's active in virtually every segment of the entertainment industry – making music transcending the hip-hop genre, movies, and videos – while at the same time heading up a record label. He is also an executive producer of his Shade 45 channel on SiriusXM radio.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

SOURCE Casio America, Inc.