NEW YORK, Jan. 20, 2015 /PRNewswire/ -- News America Marketing (NAM), the premier publisher of coupons in the U.S. and Canada, producing billions of coupons annually, today announced that Emmanuel Miran has been named Chief Technology Officer, effective immediately. The newly created title encompasses News America Marketing's commitment to technology platforms while also reflecting a focus on digital efforts, including new products, marketing and strategy.
"Emmanuel's experience with digital commerce, exceptional background in information systems and innovative perspective, combined with his managerial skills and Consumer Packaged Goods (CPG) pedigree make him the perfect person to assist in strengthening News America Marketing's digital footprint," said Marty Garofalo, CEO, News America Marketing. "Building off our well-established portfolio that has proven successful for over 25 years, we look forward to Emmanuel delivering the enhanced products our clients are seeking and that consumers will be using. Additionally, his leadership and entrepreneurial mindset make him an excellent addition to our executive team."
"News America Marketing is well-known and widely respected in the CPG world," said Emmanuel Miran. "I'm looking forward to taking on a leadership role with them at this very exciting time as they capitalize on new technology platforms. The opportunity to participate in the company's digital expansion for its employees, clients, partners and consumers is a unique proposition that I'm thrilled to be a part of."
Emmanuel is a seasoned technology and digital executive with global experience in the CPG industry. He spent a majority of the past 17 years at L'Oreal, starting in their U.S. division in 1997 on the technology side of the business. He took on a series of expanded roles that included e-commerce and digital marketing before being named the Global Executive Director of IT for BioMerieux in 2012. He returned to L'Oreal in 2013, as the Global Head of Digital Commerce Technology for the L'Oreal Group, where he was responsible for the launch of ten brands online across all three L'Oreal zones (Americas, Europe and Asia).
Emmanuel lives in New York City with his wife Sabrina.
About News America Marketing®
News America Marketing is the premier marketing partner of some of the world's most well-known brands. From our iconic Sunday coupon insert, SmartSource Magazine®, to our innovative digital savings platforms, News America Marketing's SmartSource®-branded advertising and promotion programs are an integral part of America's shopping routine. We reach millions of consumers each day through our network of 1,900+ publications1, 60,000 retail stores2, and 500 online partner sites including our own SmartSource.com3. Since 1988, we have delivered advertising and promotions that are proven to help brands succeed.
1NAM market list effective January, 2015
2 60,000+ stores, based on an aggregate of NAM cycle 1, 2015 Coupon Machine, for all classes of trade except for specialty stores that accept only Carts or Shelftalk.
3SmartSource data as of December 2014
SOURCE News America Marketing