Emogi and Moat Announce Partnership to Bring Brand-Focused Metrics to Mobile Messaging
New partnership will provide brands with best-in-class insights, measurement and analytics for predictive emoji, stickers and GIFs across mobile messaging platforms
Jan 12, 2017, 05:30 ET
NEW YORK, Jan. 12, 2017 /PRNewswire/-- Emogi, the visual expression platform for mobile messaging, today announced a partnership with Moat – a SaaS Analytics company focused on delivering 3rd party measurement and Attention Analytics to marketers and publishers. The new partnership will provide Moat's standardized metrics to measure branded content in mobile messaging for the first time - empowering brands to more confidently shift dollars to messaging apps ahead of other channels.
The Emogi platform uniquely predicts conversations and seamlessly integrates emoji, stickers and GIFs in mobile messaging conversations consumers have daily. With Emogi, marketers can leverage the native keyboard to deliver content immediately, without requiring consumers to search for, and download a separate emoji keyboard, app or sticker pack. Through machine learning, the Emogi platform identifies the unique context of conversations where brands can introduce their content at the right moment to be additive to the conversation. This includes specific triggers such as where consumers are or how they're feeling, as well as the use of specific phrases or emoji.
"We're excited to partner with Moat to unlock effective measurement of mobile messaging," said Alexis Berger, Chief Strategy Officer of Emogi. "The new application of Moat's metrics will give marketers and brands the ability to understand the contextual use of emoji, stickers and GIFs by consumers. Not only will this partnership provide brands with greater insight into how effectively their emoji and content capture attention, but also how to optimize campaigns and creative content in what is a very personal 1:1 channel for consumers."
"The opportunity for brands to benefit from native integration of content in mobile messaging in a way that supports consumers' desire to communicate with fun graphical elements is intriguing," said Susan Schiekofer, Chief Digital Investment Officer of GroupM North America. "The Emogi and Moat partnership is an interesting development in that it promises both consumer convenience and utility, and the accountability advertisers require to invest in this medium."
"As mobile messaging has become an increasingly valuable channel for marketers, we've recognized a growing need to equip them with the right metrics to evaluate performance," said Jonah Goodhart, CEO and Co-Founder of Moat. "We are pleased to launch Attention Analytics measurement with Emogi, a leader who has broken ground in the category, and to partner closely on continued innovation in the space."
About Emogi
Emogi is a visual expression platform that uniquely predicts conversations and seamlessly integrates emoji, stickers and GIFs in the billions of mobile messaging conversations consumers have daily. With Emogi, brands have the opportunity to enrich people's self-expression across mobile messaging platforms. The barriers and walls that currently exist disappear, and brands are welcomed, even wanted, as a natural part of people's conversations. The company was founded by CEO Travis Montaque, who was named to Forbes 30 Under 30 list in 2016 for his work setting the standard for new strategies and tools for brand engagement. For more information on Emogi, please visit www.emogi.com.
About Moat
Moat is a New York-based SaaS analytics company focused on building products for marketers and publishers. Moat's offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns, website, and in-app inventory, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit http://www.moat.com.
SOURCE Emogi