eMoney Advisor Launches Enhanced Version of Needs Analysis Feature

• Needs Analysis streamlines the financial planning process for financial professionals engaging clients and prospects in goals-based conversations on topics such as retirement, education and spending

RADNOR, Pa., March 25, 2025 /PRNewswire/ -- eMoney Advisor (eMoney), a leading provider of technology solutions and services that help people talk about money, today announced the launch of the newly enhanced Needs Analysis feature. This simple, lightweight planning tool is designed to foster single-goal conversations between financial advisors and their clients and prospects.

Needs Analysis streamlines the planning process, enabling financial professionals to initiate conversations on the most common and essential planning topics for mass market and mass affluent prospects and clients, including retirement, education, and spending goals. These conversations also serve as an entry point for generating interest in more comprehensive planning services as clients' needs evolve.

With a strong roadmap for 2025 and beyond, Needs Analysis is well positioned to help financial professionals engage clients at every stage of their financial life. New topics will be added in the coming months with life insurance rolling out soon. Additional topics on the roadmap include annuity income, long-term care, and debt reduction.

"Many people are interested in receiving financial advice but only want to discuss goals that are most relevant to them and their situation. Needs Analysis is a scalable solution that directly addresses this need in the market," said Chad Porche, senior vice president of product management at eMoney. "We believe it will allow advisors and firms to provide advice to more people and, ultimately, lead to deeper engagement as clients' needs grow more complex."

Needs Analysis offers a streamlined A-to-Z workflow, which seamlessly guides advisors from data entry to final deliverable. Based on eMoney research¹, simplicity and ease of use were the most-liked aspects of the new feature by advisors. Highlights include:

• Enhanced Data Entry: Save time by easily accessing data points right within the workflow.
• Dynamic Workflow: Gain immediate insights without interrupting the flow of the conversation as outputs update in real time as data is entered.
• Impactful Summary Reports: Capture key metrics and analyses from the modules that are important to each topic.
• Solvers: Create a strategy tailored to clients' goals by exploring common scenarios like saving more, spending less, or using the explore option.

The new Needs Analysis tool is now available in all eMoney packages. To learn more about Needs Analysis, please contact eMoney today.

¹eMoney Needs Analysis Market Assessment, October 2024

About eMoney Advisor, LLC  
eMoney Advisor, LLC ("eMoney") provides technology solutions and services that help people talk about money. Rooted in holistic financial planning, eMoney solutions strengthen client relationships, streamline business operations, enhance business development, and drive overall growth. More than 109,000 financial professionals across firms of all sizes use the eMoney platform to serve more than 6 million households throughout the U.S. For more information, please visit: emoneyadvisor.com.  

SOURCE eMoney Advisor, LLC