Emotion Analytics Market Size to Grow by USD 2.98 Bn| 38% of the growth to originate from North America| Technavio
NEW YORK, March 24, 2022 /PRNewswire/ -- According to the research report, Emotion Analytics Market will witness a YOY growth of 17.55% in 2022 at a CAGR of 13.46% during the forecast period. The report is segmented by application (customer experience management, sales, and marketing management, competitive intelligence, public safety and law enforcement, and others) and geography (North America, Europe, APAC, MEA, and South America).
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Vendor Insights
The Emotion Analytics Market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.
The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Some vendors are also adopting inorganic growth strategies such as M&As to remain competitive in the market.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- Adoreboard
- Alphabet Inc.
- Deloitte Touche Tohmatsu Ltd.
- InMoment Inc.
- International Business Machines Corp.
- Microsoft Corp.
- NVISO SA
- SAS Institute Inc.
- Sentiance NV
- Tobii AB
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Geographical Market Analysis
During the projection period, North America will account for 38% of the market's growth. In North America, the United States is the most important market for emotion analytics. The market in this region will increase at a quicker rate than the market in other regions.
Over the projection period, the rising adoption of modern technologies will aid the growth of the emotion analytics market in North America. Furthermore, countries such as the US, UK, China, UAE, and India are expected to emerge as prominent markets for Emotion Analytics Market during the forecast period.
Know more about this market's geographical distribution along with the detailed analysis of the top regions. https://www.technavio.com/report/emotion-analytics-market-industry-size-analysis
Key Segment Analysis
During the projected period, the customer experience management segment will gain considerable market share in emotion analytics. The necessity to capture crucial consumer information, which allows organizations and corporations to communicate effectively with clients and gain customer loyalty, is a major element driving this industry. Emotional data analysis enables businesses to engage with customers on an emotional level, which is critical for establishing an engaging customer experience and staying competitive. Emotion analytics is increasingly being used by businesses to gather and evaluate client emotional responses to their brands.
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Key Market Drivers & Challenges:
The increased demand for data-based consumer behavior management is one of the primary reasons driving growth in the emotion analytics industry. The demand for emotion analytics is being driven by the desire for better customer management across sectors and verticals. Brands can interact with customers on a personal and emotional level with emotion analytics. With the growing use of social media and other digital platforms for connecting and interacting with customers, businesses and brands want to learn more about them so they can create personalized experiences and products.
However, the accuracy of emotion analytics will be a major challenge for the emotion analytics market during the forecast period.
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Emotion Analytics Market Scope | |
Report Coverage | Details |
Page number | 120 |
Base year | 2021 |
Forecast period | 2022-2026 |
Growth momentum & CAGR | Decelerate at a CAGR of 13.46% |
Market growth 2022-2026 | $ 2.98 billion |
Market structure | Fragmented |
YoY growth (%) | 17.55 |
Regional analysis | North America, Europe, APAC, MEA, and South America |
Performing market contribution | North America at 38% |
Key consumer countries | US, UK, China, UAE, and India |
Competitive landscape | Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled | Adoreboard, Alphabet Inc., Deloitte Touche Tohmatsu Ltd., InMoment Inc., International Business Machines Corp., Microsoft Corp., NVISO SA, SAS Institute Inc., Sentiance NV, and Tobii AB |
Market dynamics | Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview | If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents
1. Executive Summary
1.1 Market Overview
Exhibit 01: Key Finding 1
Exhibit 02: Key Finding 2
Exhibit 03: Key Finding 3
Exhibit 04: Key Finding 5
Exhibit 05: Key Finding 6
Exhibit 06: Key Finding 7
Exhibit 07: Key Finding 8
2. Market Landscape
2.1 Market ecosystem
2.1.1 Parent Market
Exhibit 08 Parent market
Exhibit 09: Market characteristics
2.2 Value Chain Analysis
Exhibit 10: Value Chain Analysis: Application software
2.2.1 Inputs
2.2.1.1 Developers:
2.2.1.2 IP licensing:
2.2.2 Software development process
2.2.2.1 Product research:
2.2.2.2 Product management:
2.2.2.3 Product development:
2.2.2.4 Production and packaging:
2.2.3 Marketing and distribution:
2.2.3.1 Marketing and release:
2.2.3.2 Implementation:
2.2.4 Post-selling services
2.2.4.1 Training and certification
2.2.4.2 Maintenance and support
Innovations
3. Market Sizing
3.1 Market definition
Exhibit 11: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 12: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021 - 2026
Exhibit 13: Global - Market size and forecast 2021 - 2026 ($ million)
Exhibit 14: Global market: Year-over-year growth 2021 - 2026 (%)
4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 15: Five forces analysis 2021 - 2026
4.2 Bargaining power of buyers
Exhibit 16: Bargaining power of the buyer
4.3 Bargaining power of suppliers
Exhibit 17: Bargaining power of the supplier
4.4 Threat of new entrants
Exhibit 18: Threat of new entrants
4.5 Threat of substitutes
Exhibit 19: Threat of substitutes
4.6 Threat of rivalry
Exhibit 20: Threat of rivalry
4.7 Market condition
Exhibit 21: Market condition - Five forces 2021
5. Market Segmentation by Application
5.1 Market segments
Exhibit 22: Application- Market share 2021 - 2026 (%)
5.2 Comparison by Application
Exhibit 23: Comparison by Application
5.3 Customer experience management - Market size and forecast 2021-2026
Exhibit 24: Customer experience management- Market size and forecast 2021-2026 ($ million)
Exhibit 25: Customer experience management- Year-over-year growth 2021-2026 (%)
5.4 Sales and marketing management - Market size and forecast 2021-2026
Exhibit 26: Sales and marketing management - Market size and forecast 2021-2026 ($ million)
Exhibit 27: Sales and marketing management- Year-over-year growth 2021-2026 (%)
5.5 Competitive intelligence - Market size and forecast 2021-2026
Exhibit 28: Competitive intelligence - Market size and forecast 2021-2026 ($ million)
Exhibit 29: Competitive intelligence- Year-over-year growth 2021-2026 (%)
5.6 Public safety and law enforcement - Market size and forecast 2021-2026
Exhibit 30: Public safety and law enforcement - Market size and forecast 2021-2026 ($ million)
Exhibit 31: Public safety and law enforcement - Year-over-year growth 2021-2026 (%)
5.7 Others - Market size and forecast 2021-2026
Exhibit 32: Others - Market size and forecast 2021-2026 ($ million)
Exhibit 33: Others - Year-over-year growth 2021-2026 (%)
5.8 Market opportunity by Application
Exhibit 34: Market opportunity by Application
6. Customer landscape
Technavio's customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
6.1 Overview
Exhibit 35: Customer landscape
7. Geographic Landscape
7.1 Geographic segmentation
Exhibit 36: Market share by geography 2021-2026 (%)
7.2 Geographic comparison
Exhibit 37: Geographic comparison
7.3 North America - Market size and forecast 2021-2026
Exhibit 38: North America - Market size and forecast 2021-2026 ($ million)
Exhibit 39: North America - Year-over-year growth 2021-2026 (%)
7.4 Europe - Market size and forecast 2021-2026
Exhibit 40: Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 41: Europe - Year-over-year growth 2021-2026 (%)
7.5 APAC - Market size and forecast 2021-2026
Exhibit 42: APAC - Market size and forecast 2021-2026 ($ million)
Exhibit 43: APAC - Year-over-year growth 2021-2026 (%)
7.6 MEA - Market size and forecast 2021-2026
Exhibit 44: MEA - Market size and forecast 2021-2026 ($ million)
Exhibit 45: MEA - Year-over-year growth 2021-2026 (%)
7.7 South America - Market size and forecast 2021-2026
Exhibit 46: South America - Market size and forecast 2021-2026 ($ million)
Exhibit 47: South America - Year-over-year growth 2021-2026 (%)
7.8 Key leading countries
Exhibit 48: Key leading countries
7.9 Market opportunity by geography
Exhibit 49: Market opportunity by geography ($ million)
8. Drivers, Challenges, and Trends
8.1 Market drivers
8.1.1 Growing demand for data-based customer behavior management
8.1.2 Increasing demand from media and entertainment industry
8.1.3 High demand for emotion analytics from healthcare industry
8.2 Market challenges
8.2.1 Accuracy of emotion analytics
8.2.2 Facial recognition challenges
8.2.3 Privacy and security issues
Exhibit 50: Impact of drivers and challenges
8.3 Market trends
8.3.1 Increasing use of emotion recognition in the automotive sector
8.3.2 Advent of emotion-sensing technology in gaming
8.3.3 Growing use of emotion analytics for screening employees
9. Vendor Landscape
9.1 Overview
Exhibit 51: Vendor landscape
9.2 Landscape disruption
Exhibit 52: Landscape disruption
Exhibit 53: Industry Risk
10. Vendor Analysis
10.1 Vendors covered
Exhibit 54: Vendors covered
10.2 Market positioning of vendors
Exhibit 55: Market positioning of vendors
10.3 Adoreboard
Exhibit 56: Adoreboard - Overview
Exhibit 57: Adoreboard - Product and service
Exhibit 58: Adoreboard - Key offerings
10.4 Alphabet Inc.
Exhibit 59: Alphabet Inc. - Overview
Exhibit 60: Alphabet Inc. - Business segments
Exhibit 61: Alphabet Inc. - Key offerings
Exhibit 62: Alphabet Inc. - Segment focus
10.5 Deloitte Touche Tohmatsu Ltd.
Exhibit 63: Deloitte Touche Tohmatsu Ltd. - Overview
Exhibit 64: Deloitte Touche Tohmatsu Ltd. - Business segments
Exhibit 65: Deloitte Touche Tohmatsu Ltd. - Key offerings
Exhibit 66: Deloitte Touche Tohmatsu Ltd. - Segment focus
10.6 InMoment Inc.
Exhibit 67: InMoment Inc. - Overview
Exhibit 68: InMoment Inc. - Product and service
Exhibit 69: InMoment Inc.-Key news
Exhibit 70: InMoment Inc. - Key offerings
10.7 International Business Machines Corp.
Exhibit 71: International Business Machines Corp. - Overview
Exhibit 72: International Business Machines Corp. - Business segments
Exhibit 73: International Business Machines Corp.- Key news
Exhibit 74: International Business Machines Corp. - Key offerings
Exhibit 75: International Business Machines Corp. - Segment focus
10.8 Microsoft Corp.
Exhibit 76: Microsoft Corp. - Overview
Exhibit 77: Microsoft Corp. - Business segments
Exhibit 78: Microsoft Corp..- Key news
Exhibit 79: Microsoft Corp. - Key offerings
Exhibit 80: Microsoft Corp. - Segment focus
10.9 NVISO SA
Exhibit 81: NVISO SA - Overview
Exhibit 82: NVISO SA - Product and service
Exhibit 83: NVISO SA - Key offerings
10.10 SAS Institute Inc.
Exhibit 84: SAS Institute Inc. - Overview
Exhibit 85: SAS Institute Inc. - Product and service
Exhibit 86: SAS Institute Inc. - Key offerings
10.11 Sentiance NV
Exhibit 87: Sentiance NV - Overview
Exhibit 88: Sentiance NV - Product and service
Exhibit 89: Sentiance NV - Key offerings
10.12 Tobii AB
Exhibit 90: Tobii AB - Overview
Exhibit 91: Tobii AB - Business segments
Exhibit 92: Tobii AB.- Key news
Exhibit 93: Tobii AB - Key offerings
Exhibit 94: Tobii AB - Segment focus
11. Appendix
11.1 Scope of the report
11.1.1 Market definition
11.1.2 Objectives
11.1.3 Notes and caveats
11.2 Currency conversion rates for US$
Exhibit 95: Currency conversion rates for US$
11.3 Research Methodology
Exhibit 96: Research Methodology
Exhibit 97: Validation techniques employed for market sizing
Exhibit 98: Information sources
11.4 List of abbreviations
Exhibit 99: List of abbreviations
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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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