Emotive Brand Adds Two Senior Executives to Leadership Team
New Creative Director Joins Emotive from Siegel+Gale and Future Brand
SAN FRANCISCO, Jan. 21, 2016 /PRNewswire/ -- Emotive Brand, the brand strategy and design consultancy that believes in the power of brand transformation to drive business performance, announced today it has named Lloyd Blander as Creative Director and Taylor Standlee as Strategist. The appointments come in response to the increased demand for Emotive Brand's strategic offerings and year-on-year growth over its seven year's of business.
"With larger, more established companies seeking out our services, it was time to add some additional senior talent to bring more enterprise global expertise to the existing team," said Bella Banbury, Chief Executive Officer and Co-Founder of Emotive Brand.
"Our key objectives are to continue to work with even larger, more complex global companies and help move the needle of their business," said Tracy Lloyd, Emotive Brand Co-Founder. "Adding Lloyd and Taylor to the team not only helps us reach those objectives, but gives us a broader range of capabilities and deeper expertise for our clients."
Lloyd Blander comes to Emotive Brand from New York where he built and lead creative teams at Siegel+Gale and FutureBrand. He has inspired award-winning identities for a variety of Fortune 500 and global brands including Pitney Bowes, Microsoft, The Four Seasons Hotels & Resorts, Comcast, Bloomberg, Motorola, DuPont, and American Express. As Creative Director, Lloyd will be responsible for further developing the design methodology for the agency, building a world-class design team, and creating emotive, purpose-led brand experiences for Emotive Brand's global clients. A visionary who leads strategically informed design, Lloyd infuses emotion and pushes the boundaries of brands to redefine categories, engage with people, and drive sustainable business value.
"We live in a time where brand has become a filter for decision making both for consumers and for employees. People care where they bank, what platforms they subscribe to, and what kinds of companies they work for," said Lloyd Blander. "Emotive Brand has an incredibly strong methodology that I believe is game-changing. I'm excited to join a team whose purpose is to make brands matter more to people, and help our clients transform their brand's potential."
As Strategist, Taylor Standlee will work alongside the founders of Emotive Brand by adding his expertise of social sciences and strategic planning to the agency methodology and client work. His experience working with global brands in technology, professional services, and consumer products will expand the Emotive Brand offering by providing a sharp focus on diagnosing brand challenges and inspiring strategic solutions. Taylor has experience creating and leading agency and client teams at Nike, Absolut, AT&T, Nestle, Ryder, and Cadillac.
"This is an incredible opportunity to work with top brands that are looking to do something different," said Taylor Standlee. "Emotive Brand is building a different kind of agency, a transformation agency, where strategy, design, purpose, and big ideas come together, and I wanted to be a part of that."
About Emotive Brand
Emotive Brand is a brand strategy and design consultancy that transforms business by transforming brands. Emotive Brand works with B2B brands in technology, with high-growth startups, professional services firms, and with purpose-led brands. Co-Founders, Bella Banbury and Tracy Lloyd have built a unique brand strategy firm that works with companies to build brands that matter. Bridging the rational needs of business with the emotional needs of people, Emotive Brand produces transformational brand strategies. Clients over the years include Pandora, UPS, PubMatic, VMware, Informatica, Kleiner Perkins, Livongo, McGuire Furniture, Drawbridge, and many more. For more information, visit Emotive Brand at www.emotivebrand.com.
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SOURCE Emotive Brand
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