Empire State Building Connects With Fans Via New Facebook and Twitter Pages

Iconic Landmark Launches Social Media Platforms to Engage Global Online Community

Oct 27, 2010, 09:00 ET from Empire State Building

NEW YORK, Oct. 27 /PRNewswire/ -- Today, the Empire State Building (ESB) announced the launch of new social media channels with the creation of their Facebook and Twitter pages. Through these vehicles, ESB is now connecting with fans globally and sharing information about the world's most famous office building. On Facebook, consumers can post comments, share their favorite photos, view inspiring images taken by others, purchase tickets and receive instantaneous news about the building. Simultaneously, on Twitter, consumers can follow the ESB Observatory for real-time updates from the pop-culture icon.

With the addition of these social media properties, fans can now engage in conversation and receive real-time information about the building. Users will stay current on exciting events, including the building's 80th anniversary, which will be celebrated in May 2011. They can also find fun facts about the building and regular updates on its frequent celebrity visitors, such as model/actress Elizabeth Hurley, actress Melanie Griffith, MLB pitcher Pedro Martinez, and country singer Katie Armiger, most recently. Visitors will also stay informed about the building's illustrious tower lights, which illuminate to commemorate holidays, events and special causes.

"With the launch of our Facebook and Twitter pages, the Empire State Building looks forward to connecting with fans in real-time and providing instant digital access to the Building," said Anthony E. Malkin, Empire State Building Company. "The Empire State Building has always been a symbol of ingenuity and progress, and we recognize the importance of innovating the building itself and the way we communicate to the world."

ESB can be found on Twitter by following @ESBObservatory. Concurrently, visit ESB's Facebook page at www.facebook.com/ESBObservatory.  

About the Empire State Building

Soaring 1,454 feet above Midtown Manhattan, the Empire State Building is the "World's Most Famous Office Building." With new investments in infrastructure, public areas and amenities, the Empire State Building has attracted first-rate tenants in a diverse array of industries from around the world. The skyscraper's robust broadcasting technology supports all major television and FM radio stations in the New York metropolitan market. The Empire State Building was named America's favorite building in a poll conducted by the American Institute of Architects. The Empire State Building Observatory is one of the world's most beloved attractions and is the region's #1 tourist destination. For more information on the Empire State Building, please visit www.esbnyc.com, www.facebook.com/ESBObservatory or @ESBObservatory.

Media Contact: Edelman Public Relations

Marisa Picker, 212.704.8153, marisa.picker@edelman.com  

Daniel Hernandez Lyon, 212.277.3738, daniel.hernandez@edelman.com

SOURCE Empire State Building