EMPLOYERS® Selects SolutionSet to Drive National Direct Marketing Initiatives

Focused on delivering cost-effective workers' compensation insurance to small businesses, EMPLOYERS launches new initiatives to engage Main Street

Dec 06, 2010, 10:00 ET from Employers Holdings, Inc.

RENO, Nev., Dec. 6, 2010 /PRNewswire/ -- EMPLOYERS®, America's small business insurance specialist®, has selected SolutionSet to drive its national integrated direct marketing programs including: strategy, creative, production and analytics.

Focused on driving growth heading into the next decade, EMPLOYERS is expanding its pipeline by appointing additional agents in the newer states where it does business and by deploying its underwriting technology into those markets to make it easier for agents to do business with the insurance provider. SolutionSet's direct marketing expertise and experience will play an important role in helping EMPLOYERS develop and execute comprehensive direct marketing strategies focused on achieving the company's business objectives.

"SolutionSet really stood apart, bringing us fresh and strategic thinking that aligns well with our direct marketing needs," said Ty Vukelich, vice president, corporate marketing at EMPLOYERS. "We see them as a smart business and marketing agency that will innovate our marketing and give us more opportunities to engage Main Street businesses."

"We're thrilled to become partners with EMPLOYERS and to bring them a strategic integrated behavioral marketing program," said Zain Raj, president and COO of SolutionSet. "EMPLOYERS is a leader in providing America's small businesses with cost-effective workers' compensation insurance, and their offering stands apart in the nationwide workers' compensation insurance marketplace."

A comprehensive direct marketing initiative for EMPLOYERS began rolling out in November.

About Employers Holdings, Inc.

Employers Holdings, Inc. (NYSE: EIG) is a holding company with subsidiaries that are specialty providers of workers' compensation insurance and services focused on select small businesses engaged in low-to-medium hazard industries. The company, through its subsidiaries, operates coast to coast. Insurance is offered by Employers Insurance Company of Nevada, Employers Compensation Insurance Company, Employers Preferred Insurance Company, and Employers Assurance Company, all rated A- (Excellent) by A.M. Best Company. Additional information can be found at: www.employers.com.

About SolutionSet

SolutionSet is the fourth largest independent marketing services company, providing robust marketing and business solutions via digital, data management and analytics, direct, and local marketing. We plan, create and deliver integrated communications programs to build brands while driving transactions for clients, including Adidas, AT&T, Dell, eBay, TXUE, Office Depot and Stanford University. For more information, visit: www.solutionset.com.

Copyright© 2010 EMPLOYERS. All rights reserved. EMPLOYERS® and America's small business insurance specialist® are registered trademarks of Employers Insurance Company of Nevada.

SOURCE Employers Holdings, Inc.