PORTLAND, Ore., June 6, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced that Empower MediaMarketing has chosen Rentrak StationView Essentials to aid in targeting, planning and buying television time for their clients. Empower MediaMarketing is one of the largest independent media agencies in the nation serving brands including U.S. Bank, Lasik Plus, Rustoleum and Meijer. The media agency is buying six markets of StationView Essential data to gain real-time visibility on a local level.
As the census-based television ratings currency, Rentrak provides passive, electronic daily measurement of all TV stations in all 210 media markets nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available that incorporates viewing information from over 20 million televisions.
"After reviewing all options, Rentrak's massive sample size differentiation was a key factor in choosing StationView Essentials," said Julie Pahutski, Senior Vice President Decision Sciences, Empower MediaMarketing. "Locally, Rentrak's stability and granularity allow us to have more confidence in local television ratings. Stable and granular data helps us to understand the unique value that stations and their content brings to our clients with more frequent information collected passively and electronically."
"Media agencies are actively seeking and investing in tools that help them provide better metrics to their advertising clients," said Chris Wilson, President of National Linear Television at Rentrak. "Rentrak's ability to provide immediate and actionable data 24 hours a day, seven days a week and 365 days of the year will allow Empower MediaMarketing to be ahead of the curve for their clients, making informed decisions when targeting, planning or buying television in multiple markets."
About Empower MediaMarketing
Empower MediaMarketing is one of the largest independent media agencies in the nation with services spanning online and offline channels. Empower's approach allows for work that adapts to a world changing Every Day. Whether the media mix includes online display, digital out of home, mobile, social and paid search or offline channels including print and broadcast, direct response and brand integration, Empower helps brands connect with consumers to drive business results. For more information, visit Empower's website, join the conversation on Empower's blog, on Facebook or via Twitter.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as census-based currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
SOURCE Rentrak Corporation