NEW YORK, March 3, 2019 /PRNewswire/ -- Emson has been named as the winner of the highly coveted Advertiser of the Year award by the 2019 AdSphere™ Awards. The Awards honor the top advertisers and brands in the direct response television industry and are presented by DRMetrix, the leading industry research company. A combination of strong brands, innovation in varying product categories, along with Emson's marketing campaigns and unique ability to educate the consumer, made for the winning formula in an increasingly competitive industry. In addition to the Advertiser of the Year award, Emson, has also been awarded Best of Category for the Short Form Granite Rock/Stone Campaign in the Household space. Winners will be recognized during PDMI East in Miami on April 1st.
The AdSphere™ awards recognize top advertisers and brands across a wide range of industry categories representing all facets of the Brand/Direct and Direct Response Television industry. The complete list of AdSphere™ Award winners for 2019 can be found online at drmetrix.com/adsphere-awards.html
Over the past decade, Emson has demonstrated the consistent ability to create, sustain and grow nationally recognized brands with industry leading longevity, including Gotham Steel, Granite Stone, BetterBrella, Xhose, Bell + Howell Taclights, Tacglasses and TacVisor, to name a few.
"Emson has set the standard for innovation and creativity in the industry and we are pleased to be recognized as the Advertiser of the Year," said Eddie Mishan, President and CEO at Emson. "This award is a testament to the strength of lasting brands Emson has built, and we are excited to continue launching and expanding our lines with winning products."
"The direct response television segment of the advertising industry is significant and growing," says Joseph Gray, CEO, DRMetrix. Since inception, Adsphere™ has expanded its monitoring overage to over 125+ networks detecting over 40 million airings, 46,000 creatives, and over 10,000 direct response brands. "We started the AdSphere Awards to honor and commend those who have been able to achieve the highest levels of television exposure for their DRTV brands based on the metrics and economics of consumer response advertising. We congratulate all of the winners."
Emson Inc., is a family owned business founded in 1946 which has become synonymous with ingenuity and innovating branded products with mass appeal. Over the past 70 years, Emson has developed and brought to market some of the most successful and revolutionary products in As Seen on TV history, and is a leader in the industry with new products being introduced to the market weekly.
DRMetrix, the industry's leading television research company, monitors over 125 national TV networks, tracking all short-form, 5-min, and long-form commercials that include web addresses, mobile app response, SMS, or toll free numbers in their commercials. The AdSphere™ Awards recognizes top DR advertisers and brands across Brand/DR, Lead Generation, Short-Form Product, and Long-Form industry classifications.
SOURCE E. Mishan & Sons