EnChroma Enables the Color Blind to See the 'Color of Life' Exhibit at the California Academy of Sciences
- Glasses for the Color Blind Available at Upcoming Exhibit Celebrating Color in the World -
BERKELEY, Calif., June 11, 2015 /PRNewswire/ -- EnChroma – the company bringing color to the color blind – today announced that its glasses that help the color blind see colors will be available for use during the opening weekend of the California Academy of Sciences Color of Life exhibit June 13-14, 2015. People with color vision deficiency (CVD) can borrow EnChroma's glasses to see and appreciate the colorful exhibition featuring live animals and immersive interactives that illustrate the role color plays in nature. Upon entering the exhibit, guests will be immersed in a color-rich, multisensory space filled with eye-popping visuals.
"We are thrilled to work with the California Academy of Sciences to let red-green color blind people enjoy the same amazing colorful experiences of the exhibit as those with normal color vision," said Tony Dykes, CEO of EnChroma. "As we're doing with other museums, such as the Museum of Contemporary Art Chicago, EnChroma continues to find ways to help the color vision deficient enjoy a fuller, safer and more colorful life aesthetically, in school and in the workplace."
"We are proud to partner with EnChroma to provide a dynamic and accessible experience for all visitors," says Dr. Elizabeth Babcock, the Academy's Chief Public Engagement Officer and Roberts-Wilson Dean of Education. "With our new Color of Life exhibit, we hope to give every visitor a new lens through which to view biodiversity and inspire their wonder and curiosity about the natural world."
Color blindness is often considered a mild disability, but studies estimate that two-thirds of the 300 million people with CVD feel it's a handicap. One in 12 men, and approximately one in 200 females, have some form of CVD, of which approximately 80% can be helped by EnChroma eyewear. At the exhibition, guests can borrow EnChroma's glasses at the company's table located in the central Piazza area.
Made possible through a generous gift from Google.org, the exhibition's vibrant live animals, shimmering scientific specimens, and immersive interactives invite visitors to touch, see, and experience the often surprising ways that nature's colors help us understand the health of ecosystems and the interconnectedness of life on Earth.
EnChroma's Cx indoor glasses and outdoor sunglasses are available in prescription and non-prescription eyewear, and in polycarbonate for pediatric, sports and industrial safety usage. Try EnChroma for 30 days risk-free by ordering at enchroma.com or from one of our retail partners listed on our website.
About EnChroma
EnChroma is dedicated to positively impacting the lives of the estimated 300 million people worldwide with color vision deficiency. EnChroma has developed a robust line of innovative eyewear products with cutting-edge optical technology for men, women and children. The company is led by a team of seasoned researchers, engineers and technology experts, backed by an advisory board of world-renowned vision scientists. Based in Berkeley, California, EnChroma emerged from a National Institutes of Health SBIR grant designed to study the feasibility of correcting color vision deficiency. To reach us please call 510-497-0048, email [email protected] or visit enchroma.com.
Photo - http://photos.prnewswire.com/prnh/20150611/222411
SOURCE EnChroma
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