Endeavor Marketing Group Named Global Agency of Record for TuYo Media
Sep 21, 2016, 12:57 ET
LOS ANGELES, Sept. 21, 2016 /PRNewswire/ -- Endeavor Marketing Group today announced that it has been named global agency of record for TuYo Media, a Hispanic-owned media company. Endeavor will represent TuYo Media's properties across multiple marketing & advertising services, including social media, sponsorships, planning and integration. TuYo Media specializes in original entertainment content for bilingual and general market audiences for all platforms including television, digital and radio.
TuYo Media Founder/CEO Pete Salgado and Endeavor Marketing Group CEO Alfonso Macias made the joint announcement.
Macias, said, "We are honored to be selected as TuYo Media's agency partner. TuYo Media is anchored by proven Latin executives that not only understand what content the Latino and General Market audience responds to, but also how to monetize advertiser dollars into consumer response. Pete Salgado has a well developed vision for TuYo Media's growth and it is a pleasure to be working with one of todays leaders in television and hispanic media."
Salgado added, "TuYo was created to expand the content options for audiences and creators across all platforms. We curate and cultivate the best in programming and entertainment in Spanish and English, creating an opportunity for new and established talent and our production partners. From comedy to scripted, radio to digital, we are creating content that has an audience. We look forward to creating brand opportunities with Endeavor Marketing Group; the team at Endeavor is not only innovative in their ideas and strategies but leaders in growing Hispanic culture in the United States."
Endeavor Marketing Group will launch its partnership with TuYo creating marketing and advertising opportunities for the TuYo Radio channel on the DASH Radio network. TuYo Radio will provide bilingual content in multiple formats including music, talk and entertainment.
About Endeavor Marketing Group:
Endeavor Marketing Group is a leading global marketing with its corporate offices based out of Los Angeles, CA. The firm's diverse team of strategists, analysts, producers, designers, developers and campaign activators have won a myriad of awards for their "one stop shop" business model that merges Marketing, Advertising, Public Relations, and Product Distribution under one roof. Endeavor Marketing Group deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, advertising, technology, public affairs, Multi-cultural market penetration, corporate social responsibility, using proprietary social, digital and analytics methodologies. For more information, visit www.EndeavorMarketingGroup.com
About TuYo Media:
TuYo Media is a premium streaming IPTV service specializing in content for the connected audience. A privately held company, the network app can be found on the Apple and Google store, as well as through smart TV manufacturers including set-top boxes and DVRs. The company is based in Los Angeles, CA and distributes its content via IPTV.
About Pete Salgado:
Pete Salgado is an entertainment producer and manager, having worked with artists and actors in both general market and Hispanic. He is an award-winning Executive Producer of the cable TV series "I Love Jenni," "Jenni Rivera Presents: Chiquis 'n Control," "Chiquis and Raq-C" and "Welcome To Los Vargas," as well as the "Simplemente Jenni" broadcast TV special. He was the longtime manager and advisor to the late Latin music Icon Jenni Rivera.
SOURCE Endeavor Marketing Group