Energy Drinks Market , 36% of Growth to Originate from APAC, Technavio

NEW YORK, Dec. 18, 2024 /PRNewswire/ -- The global energy drinks market size is estimated to grow by USD 40.04 billion from 2023 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 8% during the forecast period.

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Region Outlook

1. North America
2. Europe
3. Asia
4. Rest of World

1. APAC - APAC is estimated to contribute 36%. To the growth of the global market. The Energy Drinks Market report forecasts market growth by revenue at global, regional & country levels from 2017 to 2027. 

The Energy Drinks market in APAC presents substantial growth opportunities, encompassing developed, developing, and least developed economies. With rising disposable income levels, consumers in these regions are increasingly spending on functional beverages like energy drinks. Additionally, the expansion of organized retail and the emergence of private labels create viable sales channels. In the foreseeable future, the demand for diverse flavors and health-conscious energy drinks is projected to escalate.

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Segmentation Overview

1. Product 
• 1.1 Sparkling energy drinks
• 1.2 Still energy drinks
2. Distribution Channel
• 2.1 Offline
• 2.2 Online
3. Geography 
• 3.1 APAC
• 3.2 North America
• 3.3 Europe
• 3.4 South America
• 3.5 Middle East and Africa

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1.1 Fastest growing segment:

Sparkling energy drinks, carbonated beverages with dissolved carbon dioxide, serve as popular choices among the young generation due to their reported energy-boosting properties. Vendors continue to innovate and expand their offerings, with ZOA Energy introducing White Peach and Tropical Punch flavors in January 2022, and Breville launching its carbonation system, InFizz Fusion, in April 2024, capable of carbonating various beverages. Despite this growth, potential health concerns, such as belching and heartburn, and the association with chronic diseases like diabetes and obesity due to high carbonated drink consumption, may hinder market expansion during the forecast period. Continuous product development and consumer education on responsible usage can help mitigate these concerns and contribute to the market's sustained growth.

Research Analysis

The Energy Drinks market is a rapidly growing segment of the beverage industry, driven by consumer demand for caffeine-infused beverages that provide wakefulness, cognition enhancement, and sometimes even immunity-boosting benefits. These drinks, which can be found in both alcoholic and non-alcoholic versions, come in various forms such as soft drinks, carbonated beverages, and bottled waters. Some energy drinks contain added vitamins and minerals, while others include stimulants like taurine, ginseng, and guarana. Fruit and vegetable flavors like Lemon, Lime, Orange, and Berry are popular, as are traditional energy drink flavors. The market is fueled by rising incomes, a need for energy during long work hours or athletic activities, and a desire to counteract the depressive effects of alcohol. Sweeteners are commonly used to enhance the taste of these beverages. While some consumers drink energy drinks for their stimulant properties, others use them for cognitive enhancement or to help overcome sleep deprivation. The market caters to both adults and athletes, with major energy drink brands offering a wide range of flavors and product lines.

Market Overview

The Energy Drinks Market encompasses various beverage categories, including soft drinks, carbonated beverages, bottled water, sports drinks, beverage concentrates, and supplements. These beverages contain stimulants like caffeine, taurine, ginseng, and guarana, as well as vitamins, minerals, and electrolytes. Rising incomes and the growing trend towards immunity-boosting beverages are driving the market's growth. However, health risks such as caffeine overdose, hypertension, nausea, restlessness, and sleep deprivation are concerns. Consumer lifestyle, health wellness, and the younger generation's preferences for alertness, memory, mood enhancement, and cognitive function are significant factors. The market includes both alcoholic and non-alcoholic segments, with the adult segment being a major consumer. The market is also influenced by purchasing patterns, sweeteners, and functional ingredients like yerba mate, green tea extract, and traditional energy drinks like Red Bull and Monster Energy. Expert analysis suggests that consumer preferences for natural and organic ingredients, as well as dietary choices, will shape the market's future.

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Key Topics Covered:

 1 Executive Summary
 2 Market Landscape
 3 Market Sizing
 4 Historic Market Size
 5 Five Forces Analysis
 6 Market Segmentation
 7 Customer Landscape
 8 Geographic Landscape
 9 Drivers, Challenges, and Trends
10 Venodr Landscape
11 Vendor Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
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Website: www.technavio.com/

SOURCE Technavio