Energy Drinks Market to Grow by USD 40.04 Billion from 2023-2027, Driven by Hectic Lifestyles and Demand for Instant Energy, AI Impact on Trends - Technavio

NEW YORK, Sept. 10, 2024 /PRNewswire/ -- Report on how AI is redefining market landscape- The global energy drinks market size is estimated to grow by USD 40.04 billion from 2023-2027, according to Technavio. The market is estimated to grow at a CAGR of  8%  during the forecast period. Hectic lifestyle and need for instant energy is driving market growth, with a trend towards increase in demand for low-calorie energy drinks. However, stiff competition from low-cost substitutes  poses a challenge. Key market players include Abbott Laboratories, Britvic plc, Cargill Inc., Decathlon SA, DyDo Group Holdings Inc., Hype Energy, Keurig Dr Pepper Inc., Monster Beverage Corp., National Beverage Corp., Otsuka Holdings Co. Ltd., PepsiCo Inc., Red Bull GmbH, Slades Beverages, Suntory Beverage and Food Europe, and The Coca Cola Co..

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Market Driver

The health-conscious consumer trend is driving the demand for low-calorie energy drinks in the market. Obesity is a significant factor contributing to this trend. Energy drink manufacturers, such as Red Bull, have responded by introducing sugar-free variants. The food and beverage industry is witnessing a shift towards healthier options, with consumers moving away from high-sugar drinks. Female consumers, in particular, are seeking low-calorie energy drinks to maintain their calorie intake while enjoying the benefits of alertness and energy. Vendors are capitalizing on this trend to expand their product portfolios and attract new customers. For instance, The Coca-Cola Company launched zero-sugar energy drinks in the US in January 2020, and Coca-Cola Europacific Partners announced plans to launch Monster, a zero-sugar energy drink, in 2022. The availability of a diverse range of low-calorie energy drinks is expected to fuel the growth of the global energy drinks market during the forecast period. 

The Energy Drinks market is experiencing significant trends in 2023. Alcohol-infused energy drinks face challenges due to their depressive effects, leading to growth in the non-alcoholic segment. Adults, particularly millennials and the younger generation, prefer flavors like Lemon, Lime, Orange, Berry, and newcomers Watermelon and Mango. Traditional energy drink brands like Red Bull and Monster Energy continue to dominate, but Yerba mate and Green tea extract are gaining traction as functional ingredients. Diabetes and prediabetics are a growing consumer base, driving demand for sugar-free and low-calorie options. Consumer preferences shift towards dietary choices, with Vitamins and minerals, Caffeine, and Stimulants like Taurine and Ginseng in high demand. Expert analysis indicates rising incomes and a focus on immunity-boosting beverages will further fuel market growth. Soft drinks, Carbonated beverages, Bottled water, Sports drinks, Beverage concentrates, Supplements, and Multivitamins are key categories within the Energy Drinks market. Caffeine remains a crucial factor, but watch out for innovative flavors and functional ingredients. 

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Market Challenges

• The energy drinks market faces significant competition from affordable alternatives such as fruit juices and soft drinks. While energy drinks do not contain stimulants like ginseng and guarana, they offer energy through substances like glucose, vitamins, and minerals. These substitutes have been in the market for a long time and enjoy high demand. In contrast, energy drinks are often associated with high marketing costs due to sponsorships of sports events. This, coupled with the availability and affordability of alternatives, results in a higher cost for energy drinks. Creating a distinct identity for energy drinks amidst popular beverages like coffee and tea is a challenge. Consequently, the competition from low-cost substitutes is expected to limit the growth of the energy drinks market during the forecast period.
• The Energy Drinks market faces several challenges. Caffeine, a common ingredient, raises concerns with potential caffeine overdose leading to health risks such as hypertension, nausea, restlessness, and sleep deprivation. Differentiation from soft drinks and carbonated beverages is essential, as consumers seek healthier options like fruit and vegetable juices, bottled water, and sports drinks. Beverage concentrates and supplements, including vitamins and minerals, taurine, ginseng, and guarana, add complexity to the market. Electrolytes and water are crucial for athletes, but added sugars and sweeteners can negatively impact consumer health. Rising incomes drive demand for immunity-boosting beverages, while consumer lifestyle, health wellness, and mental stimulation are key factors. Targeting teenagers requires careful consideration due to potential health risks. Alcoholic and nonalcoholic beverages, as well as adult consumers seeking alertness, memory, mood enhancement, and wakefulness, also represent significant opportunities.

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Segment Overview 

This energy drinks market report extensively covers market segmentation by  

1. Product 
• 1.1 Sparkling energy drinks
• 1.2 Still energy drinks
2. Distribution Channel
• 2.1 Offline
• 2.2 Online
3. Geography 
• 3.1 APAC
• 3.2 North America
• 3.3 Europe
• 3.4 South America
• 3.5 Middle East and Africa

1.1 Sparkling energy drinks-  The Energy Drinks Market has experienced significant growth in recent years, driven by increasing consumer demand for products that enhance alertness and productivity. Key players in this market include Red Bull, Monster Energy, and Rockstar. These companies offer various flavors and product formats, catering to diverse consumer preferences. The market size is projected to expand further due to rising health consciousness and busy lifestyles. Competitive pricing and effective marketing strategies are crucial for market success.

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Research Analysis

The Energy Drinks market is a rapidly growing segment of the beverage industry, driven by the demand for caffeine and stimulants to enhance wakefulness, cognition, and athletic performance. These beverages, which come in various forms including soft drinks, carbonated beverages, and bottled water, contain ingredients such as taurine, ginseng, guarana, vitamins, minerals, and sweeteners. The market is expanding due to rising incomes, a preference for immunity-boosting beverages, and the need to counteract the effects of alcohol and sleep deprivation. Fruit and vegetable flavors, such as lemon, lime, orange, and berry, are popular choices, with traditional energy drinks and major energy drink brands also dominating the market. The non-alcoholic segment caters to adults, with athletes and students being significant consumers. However, the potential depressive effects of excessive consumption are a concern.

Market Research Overview

The Energy Drinks Market encompasses various beverage categories, including soft drinks, carbonated beverages, bottled water, sports drinks, beverage concentrates, and supplements. These beverages contain stimulants such as caffeine, taurine, ginseng, and guarana, as well as vitamins and minerals, electrolytes, and functional ingredients like green tea extract and yerba mate. The market is driven by rising incomes, consumer lifestyle, and health wellness trends. However, health risks such as caffeine overdose, hypertension, nausea, restlessness, and sleep deprivation are concerns. Immunity-boosting beverages, vitamins and minerals, and mental stimulation are key benefits. The market caters to both alcoholic and nonalcoholic segments, with adults and teenagers being major consumers. Consumer preferences and purchasing patterns vary, with flavors such as lemon, lime, orange, berry, watermelon, and mango being popular. The market includes major energy drink brands like Red Bull and Monster Energy, as well as traditional energy drinks and newer offerings like those with low sugar, no sugar, or organic ingredients. Diabetics and prediabetics may face challenges due to the high sugar content. The younger generation, including millennials, and athletes are significant markets. Dietary choices and the growing popularity of herbal and functional ingredients are influencing the market. Expert analysis suggests that the market will continue to evolve, with new product innovations and consumer preferences shaping its future.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Product
• Sparkling Energy Drinks
• Still Energy Drinks
• Distribution Channel
• Offline
• Online
• Geography
• APAC
• North America
• Europe
• South America
• Middle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

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SOURCE Technavio