SACRAMENTO, Calif., Feb. 26, 2015 /PRNewswire/ -- As part of a three month campaign devoted to rallying Californians to "Play Your Part" to meet our state's energy goals, the Energy Upgrade California® campaign today announced partnerships with the Los Angeles Kings and the San Jose Sharks to help raise awareness about ways everyone can play their part to better manage energy.
Earlier this month, the National Hockey League teams began to air video vignettes with Bear (the state bear from California's flag and the biggest fan of Energy Upgrade California) during home games on the big screen in the arena and during telecasts. The teams will also share social media posts on the teams Facebook, Twitter and Instagram pages, and feature the campaign on the teams' websites. This strategic partnership is designed to show all Californians how they can manage their energy use and help California meet its aggressive energy goals, recently reiterated by Governor Brown in his inaugural speech this month.
"We are thrilled to establish a partnership with these two winning teams," said Regina Marston, Senior Manager for Energy Upgrade California, an initiative being managed by the Center for Sustainable Energy. "We know how loyal these fans are to their respective teams and look forward to sharing tips for how they can manage their energy use throughout Northern and Southern California to help California stay golden."
"The Los Angeles Kings are committed to energy efficiency – and we want to make it easier for our fans to learn about energy management," said Josh Veilleux, Vice President of Global Partnerships for the Kings and AEG. "Beyond our partnership with Energy Upgrade California, we've also proudly supported the installation energy-saving products at Staples Center to decrease our energy consumption where we work and play – literally."
"SAP Center is filled with the energy of our players and fans, and we are proud to play our part and share the message of how to better use energy around the home," said John Tortora, Chief Operating Officer of the San Jose Sharks. "This partnership helps match our love for the game with our love for our state – by helping make it a more beautiful place to live."
The partnership officially began in January and will run through April. To follow what Bear is doing with the Sharks and Kings and view the video vignettes, visit EnergyUpgradeCalifornia.org or follow @EnergyUpgradeCA on Twitter and Instagram, and Energy Upgrade California on Facebook.
About Energy Upgrade California
Energy Upgrade California® is a state initiative to help Californians take action to save energy and conserve natural resources, help reduce demand on the electricity grid, and make informed energy management choices at home and at work. It is supported by an alliance of the California Public Utilities Commission, the California Energy Commission, utilities, regional energy networks, local governments, businesses, and nonprofits to help communities meet state and local energy and climate action goals. Funding comes from investor-owned utility customers under the auspices of the California Public Utilities Commission.
About Los Angeles Kings
For information on the LA Kings – the defending Stanley Cup champions – call 1-888-KINGS-LA and visit LAKings.com. Also, follow the club on Twitter @LAKings and @LAKingsPR.
About San Jose Sharks
The San Jose Sharks are a professional ice hockey team in the National Hockey League (NHL) based in San Jose, California. They are currently members of the NHL's Pacific Division of the Western Conference and play their home games at the SAP Center of San Jose. The Sharks were founded as an expansion team in 1991 and made their NHL debut in the 1991-92 season. To date, the Sharks have won six division titles and made the playoffs in 17 of their 22 seasons, including each of the last 10 years. For more information about the San Jose Sharks, visit www.sjsharks.com or follow the team on Twitter @sanjosesharks.
SOURCE Energy Upgrade California