Engage:BDR Introduces Jetpack Ad Management System To Performance Marketing Industry

Deal With Jetpack Offers Higher Engagement for Direct Marketers with Ability to Reach a Wider Range of Sites

Dec 11, 2012, 15:49 ET from engage:BDR

LOS ANGELES, Dec. 11, 2012 /PRNewswire/ -- Engage:BDR, a leading digital advertising and marketing agency, announced today a partnership with ad management system Jetpack. Engage:BDR will be the first to provide Jetpack's technology exclusively to direct response advertisers.

The direct marketing industry will utilize the ability to create high performing ad units, maximizing ad buys and revenue for its clients.  Jetpack offers full-service development of custom creative ideas into standard or non-standard ad slots across a network of sites. 

"Engage:BDR is providing performance marketers high-quality marketing tools that have only been available to top publishers and brand advertisers until now," said Ted Dhanik, president, engage:BDR.  "As a result, performance marketers will be able to increase their engagement rates to unprecedented levels while ultimately raising revenue opportunities."

Jetpack also analyzes impressions and detailed interactions, offering full reporting to show the success of custom campaigns. Utilizing Amazon Web Services and an S3 infrastructure allows Jetpack to deliver to the highest traffic sites on the Web.

"Jetpack's platform and suite of high impact advertising products are a natural fit for the performance marketing community and no company understands that market's needs better than engage:BDR," said Chris Tragos, co-founder, Jetpack.  "Through the engage:BDR network, direct advertisers will now be able to leverage their investment in high quality video with Jetpack's cinematic ad units to create a super-premium context for their offerings."

Engage:BDR is the premier advertising network for performance and one of the highest click-through rates for any network.  Engage:BDR, founded in 2007, represents premium inventories of a select group of international publishers within the comScore Top 1000. Engage:BDR's proprietary ad serving technology provides unparalleled performance with advanced audience targeting based on census data and IP data, allowing engage:BDR to reach the exact audience that marketers are looking to grasp efficiently.

About Jetpack
The Jetpack platform offers publishers rapid development of network-ready custom advertising products. Jetpack assembles custom units from an evolving library of media and engagement modules into the required component configuration. Jetpack dynamically injects the custom units on any site, hosts and serves all media, and provides tracking and reporting for all delivery and engagement metrics.

About engage:BDR
With a monthly global reach of 192 million monthly unique users, engage:BDR offer advertisers cutting-edge marketing solutions, advanced technology and custom programming by integrating display, video, and  branded entertainment into a single network. Whether it's driving qualified traffic and leads or building awareness and engagement, engage:BDR is committed to providing innovative solutions to reach consumers and deliver the highest quality results to their partners. 

Press Contact for engage:BDR:
Rogers & Cowan
Jason Magner

Press Contact for Jetpack:
Marc Brown
310-961.4050 x102