Engaged Nation's Innovative Pro Football Pick 'Em Is A Marketing Game Changer
Digital online-to-on-floor promotion boosts visitation, enhances customer loyalty, and generates repeat business.
LAS VEGAS, July 31, 2017 /PRNewswire/ -- Engaged Nation announced today that it has released a groundbreaking, interactive digital football gaming promotion to casinos nationwide.
Just in time for the NFL season, the unique Pro Football Pick 'Em digital promotion employs Engaged Nation's proprietary REACH (Revenue Engagement Activation Conversion Hub) consumer behavior modification and incentive psychology technology to drive customer participation in a casino's on-property promotions and products.
"This isn't your typical casino promotion wrapped in a football jersey," stated Jerry Epstein, CEO of Engaged Nation. "We strategically developed this platform to address numerous property requests for an online program that would capitalize on the tremendous consumer interest in fantasy sports-style games. We've not only created an online product that addresses that need, we've added a highly-effective 'clicks-to-bricks' component that drives additional property visitation and consumer spend."
A Growing Sports Phenomenon.
According to the Fantasy Sports Trade Association (FSTA), approximately 59 million people in the US and Canada play some form of fantasy sports*. Pro Football Pick 'Em seeks to take advantage of this growing online sports phenomenon. Through its exciting pro football-themed online engagement portal, customers participate in a wide variety of fun, educational and entertaining games and activities. As there is no gambling or customer spend required to sign up or play, there are no regulatory hurdles or legal impediments to overcome, providing the casino with an easy-to-implement "fantasy-style" football experience that is easy to implement.
Pro Football Pick 'Em is fully-customizable to support existing property promotions, branding and outreach programs, or can operate as a stand-alone program. Among the many ways the program can be configured is the highly successful "clicks-to-bricks" program which creates a continuous cycle of online-to-on-property visitation throughout the entire season. For example the program can create an online to on property revenue cycle that can continue to drive incremental visits throughout the entire season.
The program seamlessly integrates into a casino's existing website, and can be used to increase brand awareness, acquire new customer, or enhance existing customer loyalty programs. Private labeled to match existing branding and promotional elements, the program offers a unique bonus code system, prize kickers, segmented rewards, and other powerful incentives. It can also be fully integrated with MGT kiosks, or implemented as a stand-alone, themed promotion. Pro Football Pick 'Em comes with a full-service implementation package that not only provides measurable results, but Engaged Nation's outstanding customer service and implementation support.
"Pro Football Pick 'Em is at the forefront of the digital revolution that's sweeping the gaming industry. A similar promotion that utilized our patent-pending technologies generated an impressive $2.5 million Net Theo Win, a 40% increase in visitation, and a remarkable 2000% ROI. We're highly-optimistic that Pro Football Pick 'Em will produce similar results for our clients," Epstein concluded.
To learn more about Pro Football Pick 'Em, or to request a free, no-obligation demo, visit https://www.engagednation.com/football/, call 702-778-0701 or email [email protected].
About Engaged Nation
Engaged Nation is a gamified marketing company that provides digital content-marketing and social-interaction products designed to provide businesses with a holistic, online engagement experience that drives consumer visitation, generates revenue, and increases loyalty and brand awareness.
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*http://fsta.org/research/industry-demographics/
SOURCE Engaged Nation
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