LAS VEGAS, June 11, 2013 /PRNewswire/ -- EngagePoint, a health care software and integration company, today announced that its CEO Pradeep Goel will appear as a featured speaker at the America's Health Insurance Plans' (AHIP) Exchange Conference, taking place in Las Vegas on June 12. Goel will discuss the challenges health insurers will experience as the state health insurance marketplaces launch and how to best navigate these challenges to attract new members and create new engagement opportunities to retain existing members. The conference is part of the larger AHIP Institute 2013 June 12-14.
As the Affordable Care Act opens up new avenues for health insurers to interact with new customers who may be purchasing health insurance for the first time, it is critical that insurers invest in technology that creates a seamless, user-friendly experience as well as anticipate some of the unknown risks and technological challenges. These risks can create problems in efficiently handling life events such as marriage, birth of a child, or change in employment status and coverage issues like effectuation, termination and reinstatement.
"When state health insurance marketplaces open for business, insurance companies will be faced with an onslaught of challenges that will affect both operational efficiency and quality of the customer experience they provide," said Goel. "State marketplaces and health insurers need to work toward a common context for status and eligibility information. Ultimately, both need to equally address any case and resolve any exception. This will require continued investment in system infrastructure, data governance and operations."
Goel is a passionate advocate for the potential of health IT to facilitate access to care, support decision making and improve outcomes. A nationally recognized expert in health IT, Goel has led health IT organizations for more than 20 years.
Goel's presentation at AHIP's Exchange Conference, "Exchange and the Carriers: The Relationship Between Operations and Consumer Experience," will take place on June 12 at 7:45 a.m. For more information, please visit www.engagepoint.com.
EngagePoint is a health care software and integration company that delivers much-needed solutions to state health care and human services agencies and commercial and administrative payers, providing them with the innovative products and solutions they require to meet the needs of their key stakeholders
Tel.: (954) 315-0902 x1666
Tel: (202) 828-5073