English Language Training Market in China to Record a CAGR of Over 22%, Increased Investment in Online English Training Vendors to Boost Market Growth - Technavio

• Market Driver: The increased private investment in online English training vendors is driving the growth of the market. The popularity of English is growing in China. As a result, investments in online education companies are increasing in the country. For instance, in January 2020, EdtechX Holdings Acquisition Corp. merged with Meten Education in China to form Meten EdtechX. Such investments will also be used for developing new products and learning methodologies, which can be used by educators to deliver English language lessons effectively.
• Market Challenge: The availability of an increasing number of open-source materials is challenging the growth of the market. Many vendors provide free open-source ELTs and MOOCs, which attract users. For instance, Duolingo provides free access to diverse content and learning through games, video, and audio. Student participation in MOOCs has increased significantly over the years. For instance, Oxford University Press, in partnership with edX, offers MOOC solutions. In addition, there are a variety of eBooks and online videos that teach the basics of English in China. In addition, MOOCs cover various aspects of a given subject. Therefore, users prefer to enroll in the relevant open-source for certain online courses.

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Market Segmentation

By end-user, the institutional learners segment will contribute the highest market share growth during the forecast period. The institutional learners segment constitutes pre-K-12, higher education, and the corporate sector. Many schools in China have started teaching English as a second language. Hence, various vendors have started offering ELT products that can help teachers. Moreover, many government initiatives for economic and educational benefits have propelled the growth of the market. Companies operating in China place significant emphasis on professionals with fluent English. MNCs, especially from the manufacturing sector, mandate basic ELT. Acquiring knowledge in English is essential to ensure seamless operations and understanding of manual and digital instructions. Moreover, the globalization of businesses, customer services, and business development necessitate the use of English in many applications. In addition, the increasing number of private investments, along with the emergence of mobile learning technologies, has proliferated the growth of the market.

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Some Companies Mentioned with their Offerings

• Berlitz Corp.
• ChinaEDU Corp.
• EF Education First Ltd.
• italki HK Ltd.
• iTutorGroup
• New Oriental Education and Technology Group Inc.
• Pearson Plc
• Puxin Ltd.
• TAL Education Group
• Xueda Education

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Key Topics Covered:

Executive Summary

Market Landscape

• Market ecosystem
• Value chain analysis

Market Sizing

• Market definition
• Market segment analysis
• Market size 2020
• Market outlook: Forecast for 2020 - 2025

Five Forces Analysis

• Five forces summary
• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

Market Segmentation by End-user

• Market segments
• Comparison by End-user
• Institutional learners - Market size and forecast 2020-2025
• Individual learners - Market size and forecast 2020-2025
• Market opportunity by End-user

Market Segmentation by Learning method

• Market segments
• Comparison by Learning method
• Classroom-based - Market size and forecast 2020-2025
• Online - Market size and forecast 2020-2025
• Blended - Market size and forecast 2020-2025
• COVID-19 pandemic impact and recovery in the market
• Market opportunity by Learning method

Customer landscape

• Market drivers
• Market challenges
• Market trends

Vendor Landscape

• Overview
• Vendor landscape
• Landscape disruption

Vendor Analysis

• Vendors covered
• Market positioning of vendors
• Berlitz Corp.
• ChinaEDU Corp.
• EF Education First Ltd.
• italki HK Ltd.
• iTutorGroup
• New Oriental Education and Technology Group Inc.
• Pearson Plc
• Puxin Ltd.
• TAL Education Group
• Xueda Education

Appendix

• Scope of the report
• Currency conversion rates for US$
• Research methodology
• List of abbreviations

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SOURCE Technavio