ENGWE Names Football Legend Robin van Persie as Brand Ambassador Ahead of Car-Free Day

Under "GOOD AS G.O.A.T," the partnership brings together Van Persie's legendary career and ENGWE's vision for everyday mobility — built around being there when it matters.

BERLIN, Sept. 14, 2026 /PRNewswire/ -- Ahead of Car-Free Day, global e-bike brand ENGWE today announced Dutch football legend Robin van Persie as its new brand ambassador. At the heart of the partnership is "GOOD AS G.O.A.T" — a playful evolution of the familiar expression "good as gold," reimagined through the sporting idea of the GOAT, or "Greatest of All Time." It connects what Van Persie has achieved throughout his career with a quality that matters beyond football: being someone people can count on.

Being There When It Matters

From Feyenoord to Arsenal and Manchester United, Van Persie built a career defined by both remarkable achievements — including a Premier League title, two Golden Boots and his iconic 2014 World Cup diving header — and the preparation, discipline and consistency behind them.

Since retiring as a player, his roles have evolved from the pitch to coaching and family life. But across every stage, one principle remains: being prepared, present and someone others can count on when it matters.

That same idea connects Van Persie with ENGWE. For riders, it means something equally simple: a bike they can count on for every journey, with performance, comfort and safety ready for the commute, daily errands or a weekend ride.

"Robin represents performance, discipline and reliability, but also an active way of life that goes far beyond football," said an ENGWE executive. "Together, we want to make e-mobility a more natural part of everyday life and inspire more people to move, explore and enjoy every ride."

Van Persie added:

"Throughout my career, reliability has always mattered — being able to trust the people around you, your equipment and your decisions. That is one of the things that attracted me to ENGWE. Today, staying active and finding better ways to move are just as important to me."

Count on Every Ride

For the partnership, Van Persie rides the ENGWE L20 3.0 Series, bringing the idea of "COUNT ON EVERY RIDE" into everyday mobility. Designed around comfort, the series combines a step-through frame, full suspension, torque-sensing assistance, fast charging and connected IoT features for a simpler, smoother everyday ride.

The L20 3.0 Pro has also received positive recognition from professional media and riders and was honored with the iF DESIGN AWARD 2026, adding independent recognition to its design and everyday riding experience.
For ENGWE, that experience extends beyond the bike itself. Its capabilities span R&D, design, manufacturing, quality control and after-sales support. In Europe, the brand is supported by 15 branded stores and more than 400 retail partners, alongside a global network of 18 overseas warehouses and 450+ after-sales service centers.

From Car-Free Day to SOE Spain

The partnership launches at a moment when cities and consumers across Europe are rethinking how they move through everyday life. Ahead of European Car-Free Day on September 22, ENGWE will launch its "Car-Free, Carefree" campaign from September 16 to October 8, encouraging people to reconsider short car journeys and discover e-bikes as a more active and flexible way to move, with savings of up to €685 during the campaign.

On September 19, Van Persie will join ENGWE at SOE Spain for his first major public appearance with the brand. The media can meet Van Persie and the ENGWE team, experience the latest ENGWE e-bikes and learn more about the partnership.
SOE Spain | September 19, 2026 | ENGWE Booth G40-F

About ENGWE

ENGWE is a global e-bike brand with a mission to help people find and achieve a New Way for short trips. Through continued investment in product development, design, manufacturing and local service, ENGWE creates e-bikes designed to make everyday mobility easier and give riders greater freedom to explore.

SOURCE ENGWE