Eniro Deploys Amdocs Digital Advertising Solution to Launch Multi-National Digital Advertising Network in Scandinavia

Deployment will allow Eniro to increase digital advertising sales and reduce operational costs

Mar 21, 2011, 06:48 ET from Amdocs

ST. LOUIS and STOCKHOLM, March 21, 2011 /PRNewswire/ -- Amdocs (NYSE: DOX), the leading provider of customer experience systems, and Eniro (OMX Stockholm Stock Exchange: ENRO) today announced that Eniro has deployed the Amdocs' digital advertising system to enable the launch of its new, multi-national, Internet-based pay-per-click advertisement network in Scandinavia. Eniro is the largest directory and search company in the Nordics with a network of thousands of websites serving hundreds of thousands of small, medium and large advertisers. The announcement was made at BIA/Kelsey's Interactive Local Media East 2011 event taking place today in Boston, Massachusetts.

Eniro has consolidated its advertising network operations in Sweden, Norway and Denmark on a common Amdocs platform to combine separate advertising networks into a truly Scandinavian, cross-country network for local advertisers. Amdocs is also managing Eniro's day-to-day IT operations under a managed services engagement model to reduce Eniro's operating costs.  

"The deployment of the Amdocs digital advertising system is an essential part in our plan to grow faster in the Nordic pay-per-click ad market," said Mathias Hedlund, Senior Vice President Group Products and Services at Eniro. "We will be able to offer advertisers a rapidly expanding distribution network and advanced advertising capabilities."

With the new Amdocs system, Eniro will be able to offer advertisers the ability to target consumers across Scandinavia with sponsored advertisements which are relevant to specific search and website contexts. Eniro will also be able to offer advertisers a user-friendly interface for designing and publishing advertisements, either in a self-service model, or with help from Eniro editors. For example, advertisers can now login to their accounts via the Web and easily launch campaigns by phrasing a new advertisement and choosing its target regions, audiences and search keywords.

"Eniro can now offer advertisers better performance advertising options and a simple, compelling customer experience," said Brian Shepherd, group president and head of Global Marketing at Amdocs. "By replacing several systems with a single Amdocs system supported in a managed services model, Eniro will also be able to offer business process best practices, further improving the advertiser experience and reducing operational costs."

To learn more on Eniro's new Scandinavian advertising network, please visit: http://www.scandinavianadnetworks.com/

Supporting Resources

About Eniro

Eniro is the Nordic region's largest search company. Both consumers and companies can use Eniro's services to easily locate where to buy services and products – regardless of whether the channel is Internet, catalog or mobile. Advertisers can actively market themselves to interested consumers, find new customers and increase sales. Better search means better business. Eniro has 3,900 employees in the Nordic region and Poland and has been listed on Nasdaq OMX Stockholm since 2000. Headquarters are located in Stockholm, Sweden. More on Eniro at www.eniro.com

About Amdocs

Amdocs is the market leader in customer experience systems innovation. The company combines business and operational support systems, service delivery platforms, proven services, and deep industry expertise to enable service providers and their customers to do more in the connected world. Amdocs' offerings help service providers explore new business models, differentiate through personalized customer experiences, and streamline operations. A global company with revenue of approximately $3.0 billion in fiscal 2010, Amdocs has over 19,000 employees and serves customers in more than 60 countries worldwide. For more information, visit Amdocs at www.amdocs.com.

Amdocs' Forward-Looking Statement

This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs' growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs' ability to grow in the business segments it serves, adverse effects of market competition, rapid technological shifts that may render the Company's products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future, however the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company's filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2010, filed on December 7, 2010 and our Form 6-K filed for the first quarter of fiscal 2011 on February 8, 2011.