Enjoy Every Bit of Del Monte® Fruit Explosion

DUBAI, UAE, November 25, 2013 /PRNewswire/ --

Del Monte Arabia launches FRUIT EXPLOSION, a fun and interactive Facebook game, on 17Nov 2013, with exciting prizes to be won! The campaign is focused on promoting the new Del Monte® Juice Drinks with Bits - activated by a fully integrated bilingual social media regional support to boost the Del Monte® brand, product awareness and preference across the region. Campaign runs from 17 Nov to 12 Dec 2013.

     (Logo: http://photos.prnewswire.com/prnh/20131125/654160-a )

     (Photo: http://photos.prnewswire.com/prnh/20131125/654160-b )

     (Photo: http://photos.prnewswire.com/prnh/20131125/654160-c )

Fans are invited to play the Del Monte® FRUIT EXPLOSION app for a chance to win an iPad Mini in the grand draw, while the top 3 scorers of each week automatically win exciting Del Monte® prizes!

Del Monte Juice Drinks with Bits are refreshing fruit coolers anytime of the day available in Mango, Orange, Peach, and Pineapple flavours. Del Monte canned juice range are produced in a state-of-the-art facility in Saudi Arabia. To find out more and participate, visit #DelMonteArabia on Facebook and Twitter or click here: http://bit.ly/19jFzzb

About Del Monte

Fresh Del Monte® is one of the world's leading vertically integrated producers, marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared fruit and vegetables, juices, beverages, snacks and desserts in Europe, the Middle East and Africa. Del Monte markets its fresh products worldwide under the Del Monte® brand, a symbol of product quality, freshness and reliability for more than 100 years.

For more information on Del Monte in the Middle East please contact Virginie de Beco, +971-4-3333801, [email protected] or visit http://www.delmontearabia.com

SOURCE Del Monte Foods (U.A.E) FZE