enLiven Kicks Off "GO GO GO New Year Promo" Designed to Get Americans Moving in 2012

CLEVELAND, Jan. 16, 2012 /PRNewswire/ -- enLiven yogurt (www.enlivenyogurt.com), the new low-cost and delicious probiotic yogurt available exclusively in Walmart, today announced a new "GO GO GO New Year Promo" in the spirit of a healthy active lifestyle and will giveaway $2,000 in gas, grocery and goody gift cards to consumers.

"We want Americans to get healthier and stay healthy in 2012," says Carl Freund, EVP of Ganeden Consumer Brands.  "The New Year is a perfect time to make positive change in your diet and in your life. We're hopeful our "GO GO GO " promo will inspire people to make healthier food choices and lead a more active lifestyle."

By simply liking enLiven yogurt on Facebook or following it on Twitter; posting "GO GO GO" on its Facebook wall or sending it as Tweet to @enLivenYogurt; and registering on www.enlivenyogurt.com/gogogo, consumers will be entered to win one of eight $250 gift cards to buy gas, groceries or goodies. The eight grand prize winners will be randomly chosen from all eligible entries on the following Winning Wednesdays: 1/18, 1/25, 2/1, 2/8, 2/15, 2/22, 2/29 and 3/7 from among all eligible entries received.

Winners will be highlighted on enLiven's Facebook and Twitter pages. enLiven yogurt's "GO GO GO New Year Promo" is open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at time of entry. Complete giveaway terms and conditions are available on enLiven's website. Promo runs from January 16-March 7, 2012.

Made by Ganeden, the nation's leading distributor of over-the-counter probiotic products, enLiven yogurt is 99 percent fat-free, low in sodium and contains beneficial GanedenBC30 probiotics which offer significant amounts of live and active cultures to help support digestive and immune health.

For more information about enLiven yogurt, visit enlivenyogurt.com.

About Ganeden, makers of enLiven yogurt

Founded in 1997 and based in Cleveland, Ohio, Ganeden Biotech, Inc. is the maker of enLiven yogurt, sold exclusively at Walmart, and licenses its patented probiotic bacteria, GanedenBC30, for use in commercial food and beverage applications. GanedenBC30 (Bacillus coagulans GBI-30, 6086) is self-affirmed GRAS (Generally Recognized as Safe) by an independent panel of experts assembled to assess its safety in use as a food ingredient and can be found in over 50 functional foods, including offerings from Red Mango Yogurt, Naked Pizza, and Bigelow Teas. For more information on GanedenBC30 or licensing opportunities, visit ganedenlabs.com.

Media Contact:
Kristin Treat | PR Manager
[email protected]  
215-317-9091

SOURCE Ganeden