Entergy Takes Bite of Apple, Enters the App World

Company further enhances customer and stakeholder communications

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Jun 26, 2012, 10:35 ET

NEW ORLEANS, June 26, 2012 /PRNewswire/ -- Entergy has been a leader in the utility industry in providing Web transaction services, including My Account, outage and transaction texting, outage maps and mobile Web access. Now, Entergy adds a new tool to its digital communications: The Entergy App for iPhone.

Combined with other recently launched digital offerings – My Home and My Advisor – the app further solidifies Entergy's commitment to addressing customer wants and needs. The first version of the Entergy app features customer account information, company news, nuclear energy basics, environmental performance details and more.

"This is another great tool for our customers. It illustrates our focus on delivering a positive customer experience by providing information that matters most to them using a variety of platforms," said Rod West, executive vice president and chief administrative officer. "We have such a wide range of audiences with an even wider range of needs. So we listened to our stakeholders and made sure to design our app in a way that puts them in complete control of what they ultimately see on their phone."

The Entergy app's architecture is unique, allowing users to personalize their home screen with sections relevant to their interests.

"The end result is just the beginning," West said. "The app is an innovative new channel for public engagement, but we are already developing additional features based on initial user input."

The Entergy App is available today for download on the Apple App Store. An Android version of the app is currently in development.

Entergy Corporation is an integrated energy company engaged primarily in electric power production and retail distribution operations. Entergy owns and operates power plants with approximately 30,000 megawatts of electric generating capacity, and it is the second-largest nuclear generator in the United States. Entergy delivers electricity to 2.8 million utility customers in Arkansas, Louisiana, Mississippi, and Texas. Entergy has annual revenues of more than $11 billion and approximately 15,000 employees.

Entergy's online address is www.entergy.com.

Twitter: @Entergy

SOURCE Entergy Corporation