Enterprise 2.0 Conference Evolves to Reflect Growing Needs of Market, Changes Name to E2

SAN FRANCISCO, June 19, 2012 /PRNewswire/ -- Today, UBM TechWeb announced that the Enterprise 2.0 Conference, the leading event in enterprise social software, as part of its brand expansion, will be re-named E2.  As the largest global gathering focused on optimizing business through social applications and platforms, E2 will continue to build on the legacy Enterprise 2.0 has built over the past eight years.

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The brand's two live events will each take on their own positioning as Enterprise 2.0 Boston becomes E2 Social® and Enterprise 2.0 Santa Clara becomes E2 Innovate®. E2 Social will continue to spotlight the technologies and market forces within social business and collaboration, whereas E2 Innovate will look more broadly to what the influences of mobile, social, data and analytics mean for next generation enterprise applications.

The name change officially goes into effect at the close of this week's Enterprise 2.0 Boston 2012, happening at the Hynes Convention Center through June 21, and will affect the entire portfolio of Enterprise 2.0 branded events including Enterprise 2.0 Virtual Events and the Enterprise 2.0 Webinar Series. To learn more, visit www.e2conf.com/innovate and www.e2conf.com/social.

As E2, an acronym commonly used when referring to the market and event brand, the new event names are a natural progression of the conference and describe the technology focus at each event, reflecting their unique purpose and positioning. While both events offer their own value propositions, each will continue to provide attendees with the chance to connect face-to-face with the industry's most influential corporate business and IT decision makers, vendors, press and analysts.

"With the name change to E2, we remain dedicated to the enterprise social software market we've helped create through E2 Social, as well as look to what's next for enterprise apps through E2 Innovate. As enterprise applications evolve and new tools and services enter the market, E2 will provide complete coverage of the technology, management and organizational issues therein, as well as provide roadmaps to help businesses navigate to next-generation enterprise platforms and architectures," said Paige Finkelman, E2 General Manager.

Through live events in both Boston and Santa Clara, and online through TheBrainYard.com, webinars, virtual events and the event blog, E2 will continue to demonstrate its leadership in the market as the gathering place for the community across all platforms.  To learn more about E2's view on the market opportunity and insight on the disruption in enterprise applications, download the whitepaper written by Joshua Greenbaum, E2 Advisory Board Member and Principal at Enterprise Applications Consulting, available at www.e2conf.com/innovate.

About The Enterprise 2.0 Conference

The Enterprise 2.0 Conference brings together business leaders and technologists to explore what the influences of social, mobile, analytics, cloud and big data mean for business, and to find out what's next in enterprise apps. Along with the Boston and Santa Clara conferences, Enterprise 2.0 digital's portfolio encompasses a monthly webcast series, virtual events, and The BrainYard.com. As the online destination for social business, The BrainYard.com provides news, analysis and insights on the social business market. The site was launched as a joint venture between UBM TechWeb's InformationWeek and Enterprise 2.0. For more information on Enterprise 2.0 portfolio visit www.e2conf.com.

About UBM TechWeb

UBM TechWeb the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands include: global face-to-face events such as Interop, Cloud Connect, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a part of UBM plc, one of the world's largest media businesses as a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

SOURCE UBM TechWeb