SANTA MONICA, Calif., Sept. 30, 2016 /PRNewswire/ -- Entravision Communications Corporation (NYSE: EVC), a diversified media company serving U.S. Latinos, announced the launch of a new digital content initiative to produce and distribute unique content to its growing media platforms and provide expanded digital marketing capabilities for advertisers at their Upfront event in New York City last night. This effort will be driven through an investment in and partnership with Chanclazo Studios, Inc. ("Chanclazo"), an innovative digital production studio that creates and distributes short and long form 3D animation, virtual reality and augmented reality content for Hispanic audiences.
In conjunction with the investment, Entravision also entered into an agreement with Chanclazo to distribute content created by Chanclazo and to serve as their exclusive advertising sales representative. Entravision expects to begin distribution of Chanclazo's content on its digital platforms in October, and will also assist Chanclazo in the procurement of content distribution and syndication on third-party platforms. With access to this new and unique content, Entravision will significantly expand its embedded marketing capabilities, offering advertisers unique branded content and product placement opportunities.
"Chanclazo is led by an experienced and award-winning team with a strong track record of success at major studios specializing in animation, visual effects, digital media and entertainment," said Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision. "They possess extensive knowledge of the content creation process and the ability to bring film-quality animation to life in a cost-effective and timely fashion. The partnership expands our content production capabilities and allows us to increase our participation in the growing consumption of video across digital networks. In addition, it provides new high ROI embedded digital marketing capabilities that allow advertisers to effectively build their brands. The emergence of new digital distribution platforms is being embraced by advertisers and Hispanic audiences, and we are excited to bring high quality content to this rapidly developing market."
"Entravision is an established leader with a multimedia platform reaching Hispanics across acculturation levels, and we look forward to benefiting from their management, sales and marketing expertise," said Hoyt Yeatman, Academy Award winner and Co-Founder of Chanclazo Studios. "Our partnership will allow us to significantly expand our audience, create new, original content, build relationships with advertisers and connect with today's Hispanic community through emerging and traditional distribution platforms."
Chanclazo expects to use the investment from Entravision to accelerate the growth of the studio and its ability to target Hispanic millennials in emerging distribution channels with digital, augmented reality and virtual reality based content. The studio expects to develop new short and long form animation content, enhance its virtual reality capabilities and currently has several projects in various stages of production.
Chanclazo's creative team is led by founders Hoyt Yeatman, Frank Gallego and Oswaldo Diaz, who bring extensive expertise in digital media, visual effects, and content development management:
- Hoyt Yeatman is an Academy Award-winning visual effects supervisor and director with more than 25 years of industry experience. His film credits include: G-Force, Jack the Giant Slayer, Armageddon, Con Air, The Rock, Crimson Tide, The Abyss, A Nightmare on Elm Street, The Fly, Gremlins, Indiana Jones and The Temple of Doom, Twilight Zone, Blade Runner, E.T, The Extra Terrestrial, and Star Trek. Yeatman co-founded Dream Quest Images, which became a visual effects powerhouse offering visual effects and production services covering film, television and theme parks. Dream Quest Images produced the visual effects for hundreds of studio films, gaining several Academy Awards for the company, which was later purchased by the Walt Disney Company.
- Frank Gallego is a 30-year veteran of the visual effects and animation industries, he has worked at DreamWorks Animation, Digital Domain, and Manex Video Effects. His film credits include innovative work on Academy Award-winning films such as What Dreams May Come, The Curious Case of Benjamin Buttons, as well as the Academy Award-nominated films I, Robot, Pirates of the Caribbean, Transformers, and The Matrix.
- Oswaldo Diaz is the creator of "El Show de Erazno y La Chokolata," a comedy sketch show and top program in afternoon drive time regardless of language among Latino Adults 18-49. It is syndicated throughout the United States, including on 17 Entravision radio stations. "Erazno y La Chokolata" garners over 3.8 million listeners weekly, and reaches 77% of the US Latino population ages 12 and older.
Headquartered in Los Angeles, California, Chanclazo Studios, Inc., is a digital content studio that creates and distributes short and long form 3D Animation, Virtual Reality, and Augmented Reality content for Hispanic audiences. In October, Chanclazo will launch its first short form animated series featuring the characters of "El Show de Erazno y La Chokolata." The series will be distributed for mobile and web consumption in streaming, virtual reality, and augmented reality formats.
About Entravision Communications Corporation
Entravision Communications Corporation is a leading media company that reaches and engages U.S. Latinos across acculturation levels and media channels, as well as consumers in Mexico. The company's comprehensive portfolio incorporates integrated media and marketing solutions comprised of acclaimed television, radio, digital properties, events, and data analytics services. Entravision has 56 primary television stations and is the largest affiliate group of both the Univision and UniMás television networks. Entravision also owns and operates 49 primarily Spanish-language radio stations featuring nationally recognized talent, as well as the Entravision Audio Network and Entravision Solutions, a coast-to-coast national spot and network sales and marketing organization representing Entravision's owned and operated, as well as its affiliate partner, radio stations. According to comScore Media Metrix®, Entravision's digital operating group, Pulpo, is the #1-ranked online advertising platform in Hispanic reach, and Pulpo's comprehensive media offering, data, and consumer insights lead the industry. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. www.entravision.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/entravision-communications-corporation-announces-launch-of-new-digital-content-initiative-300337046.html
SOURCE Entravision Communications Corporation