Entravision Communications Corporation Launches "Contacto Directo Con Jenni Rivera"

Radio Program to Launch in October across the U.S. in 13 Entravision Local Markets

Sep 26, 2011, 09:00 ET from Entravision Communications Corporation

SANTA MONICA, Calif., Sept. 26, 2011 /PRNewswire/ -- Entravision Communications Corporation (NYSE: EVC) today announced the launch of "Contacto Directo con Jenni Rivera," a radio program starring Mexican-American regional music star Jenni Rivera that will begin airing in October on 13 of Entravision's leading radio properties across the U.S. The radio talk show was developed for the growing audience of Latina women across the U.S. and will cover a range of topics, including entertainment, relationships, fashion and pop-culture. "Contacto Directo con Jenni Rivera" is available for Spanish-language syndication on radio stations throughout the U.S. and will be sold on a network basis exclusively by LER.

"Entravision provides our radio listeners top programming that discusses the issues and topics most relevant to the Latino community," said Jeffery Liberman, President of Entravision's Radio Division. "We are confident that 'Contacto Directo con Jenni Rivera' will captivate audiences and fill the void in the marketplace of radio programming targeted specifically at Latina women. We're thrilled to have Jenni join our roster of leading Entravision radio personalities and look forward to hearing her share her stories and opinions on the air."

"Jenni Rivera is a huge star and her tremendous following across the Hispanic community will provide another vehicle for Entravision to engage with our core radio audience and continue to build our base of listeners," said Nestor Rocha, Vice President of Programming for Entravision. "We hope our listeners will take advantage of this exclusive and unprecedented opportunity to call in and interact with Jenni, one of the most successful and popular Latina recording artists in the industry."

"Throughout my 12-year career as a recording artist, I have had a very passionate relationship with my fans who have repeatedly expressed their desire to connect with me," said Jenni Rivera. "'Contacto Directo con Jenni Rivera' will be able to do just that – offer exclusive access and a behind the scenes look at my life to my fans, my people, mi gente, who I care very deeply about. I look forward to working with Entravision to bring my unique show to leading Latino markets across the nation."

Jenni Rivera has captivated audiences since her first album release in 1999 and is considered the premier female vocalist in the Mexican regional genre. Jenni's radio show will focus on the topics that are most important to Latinas.  She, and a variety of entertainment and topical guests, will talk about relationships, family, gossip, health issues and inspirational stories. And, as a longtime supporter of immigration reform and significant community issues, Jenni will also offer her commentary on weightier issues close to the hearts of her Latina audience. Listeners will also hear exclusive audio stories from backstage at Jenni's sold-out events and special performances. Tune in to hear the biggest Latino stars like only Jenni could offer, because no one can say no to diva Jenni Rivera.

Entravision Radio Stations Debuting "Contacto Directo con Jenni Rivera":

  • KRZY 1450 AM | Albuquerque, New Mexico
  • KPVW 107.1 FM | Aspen, Colorado
  • KXPK 96.5 FM | Denver, Colorado
  • KMXX 99.3 FM | El Centro, California
  • KYSE 94.7 FM | El Paso, Texas
  • KQRT 105.1 FM | Las Vegas, Nevada
  • KAIQ 95.5 FM | Lubbock, Texas
  • KKPS 99.5 FM | McAllen, Texas
  • KLOK 99.5 FM | Monterey/Salinas, California
  • KLNZ 103.5 FM | Phoenix, Arizona
  • KRNV 102.1 FM | Reno, Nevada
  • KRCX 99.9 FM | Sacramento, California
  • KMIX 100.9 FM | Stockton, California

Radio stations interested in broadcasting "Contacto Directo con Jenni Rivera" should contact Penelope Wakeman at (323) 900-6390 or by email at pwakeman@entravision.com. Advertisers interested in being a part of "Contacto Directo con Jenni Rivera" should contact Phillip Woodie at (212) 697-7609 or woodie@lersales.com.

About Entravision Communications Corporation

Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision's TeleFutura network, with television stations in 20 of the nation's top 50 Hispanic markets. The company also operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 48 owned and operated radio stations. Additionally, Entravision has a variety of cross-platform digital content and sales offerings designed to capitalize on the company's leadership position within the Hispanic broadcasting community. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.

About LER

LER specializes in the national representation of Spanish-language media with an emphasis on radio, online and mobile platforms. LER hosts one of the largest national advertising sales forces representing over 130 Spanish-language radio stations in 34 of the top 50 U.S. Hispanic markets and LER Network Radio with 72% coverage of the US Hispanic population. LER's portfolio of media partners includes industry leading broadcasters Entravision Communications, Lotus Communications, Sony Music US Latin, Border Media Partners, Bustos Media, Imagen Group Inc, La Favorita Inc., Lazer Broadcasting, MediaOne Communications,  MVS, Independence Broadcast Services, Tejas Broadcasting, Deportes Media, and a host of other strong independent broadcasters in both traditional and emerging Spanish-language markets. LER is headquartered in New York City with regional offices around the country.

SOURCE Entravision Communications Corporation