Entravision Communications Corporation Launches Todobebe: A Premium Content Property Focused On Latino Motherhood

-New Integrated Content Vertical Leverages Entravision's Multimedia Platforms-

Apr 02, 2014, 09:00 ET from Entravision Communications Corporation

SANTA MONICA, Calif., April 2, 2014 /PRNewswire/ -- Entravision Communications Corporation (NYSE: EVC), a diversified Spanish-language media company, today announced the launch of Todobebe (www.todobebe.com), a premium content vertical focused on motherhood issues reaching Latinos in the U.S. and Latin America across an integrated media platform, including digital and mobile media, television, radio and point-of-sale marketing services. 

Through its strong digital community and robust content offering, Todobebe informs, educates and entertains Latino moms and moms-to-be as they celebrate and explore the joys and challenges of pregnancy through early childhood. Todobebe currently serves a large online user community that includes approximately 200,000 Facebook followers, and is well-positioned as a leading multimedia platform in this area. With this announcement, Todobebe will be expanding its distribution platforms and extending its content offering from its core website to include branded content and programming on Entravision's media properties, which today reach 94% of U.S. Latinos.

"Our diversified, multi-media assets provide an ideal platform to reach Latino consumers," said Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision. "The development of our content offering has been a key strategic initiative, and with the introduction of Todobebe to our owned platforms we are expanding our service to the U.S. and Latin American Latino community and creating a new and powerful marketing vehicle for advertisers."

"Moms are highly coveted consumers who make and possess tremendous influence on the purchasing decisions of their families," said Mario M. Carrera, Chief Revenue Officer of Entravision.  "Todobebe's focus on Latino moms offers a unique and exciting opportunity for brands to engage this growing audience, at a time when new purchasing habits are being formed. With one out of every four U.S. children born into a Latino family and with nearly $200 billion in annual purchasing power, the Latino mom market segment offers a significant opportunity to continue to grow our Todobebe platform into a trusted marketing channel for advertisers."

With Todobebe's expanded media platform, Entravision also announced today that the company has named Vanessa Bernal, a local news personality at its Univision affiliate television station in Colorado, to be the brand ambassador of Todobebe. Bernal will host branded segments through local cut-ins during the Univision network's morning television show, "Despierta America", features and specials on Entravision's local television and radio newscasts, as well as personal event appearances. Moreover, Ms. Bernal will join Todobebe's team of specialists in digital chats, blogs and even at events to build a close relationship and sense of community with Todobebe's audience.

In 2012, approximately 53 million Hispanics lived in the United States according to the U.S. Census Bureau. Approximately 68% of the total future growth in the U.S. population through 2030 is expected to come from the Hispanic community. The U.S. Hispanic population is estimated to have accounted for total consumer expenditures of over $806 billion in 2010, an increase of 21% since 2005. Hispanics are expected to account for over $1 trillion in consumer expenditures by 2015. Hispanic buying power is expected to grow at nearly three times the rate of the Hispanic population growth by 2025.

About Todobebe Todobebe (www.todobebe.com) is a premium content vertical focused on Latino motherhood reaching audiences in the U.S and Latin America. Todobebe provides an integrated media platform to reach Latinos on motherhood issues via digital and mobile media, television, radio and point-of-sale marketing services.  Founded in 1999, Todobebe was acquired by Entravision in 2013 and is a wholly-owned business of Entravision Communications Corporation (NYSE: EVC), a diversified Spanish–language media company utilizing a combination of television, radio and digital operations to reach Latino consumers across the U.S., as well as the border markets of the U.S. and Mexico.

About Entravision Communications Corporation Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Latino consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision's UniMas network, with television stations in 19 of the nation's top 50 Latino markets. The company also operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 49 owned and operated radio stations. Additionally, Entravision has a variety of cross-platform digital content and sales offerings designed to capitalize on the company's leadership position within the Latino broadcasting community. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.


SOURCE Entravision Communications Corporation