Entravision Reports Unprecedented Radio Ratings in Southern California During Soccer's World Cup
More than 600,000 Hispanic Adults in Southern California Tuned into Opening World Cup Match on KLYY-FM Jose and KDLD-FM El Gato; 50% of All Hispanic Men Listening to Radio Chose KLYY-FM Jose and KDLD-FM El Gato
SANTA MONICA, Calif., June 30 /PRNewswire-FirstCall/ -- Entravision Communications Corporation (NYSE: EVC) today announced that its radio stations in Southern California generated extraordinary ratings during the opening World Cup match between Mexico and South Africa on June 11, from 7 am to 9 am PDT. In the combined Los Angeles and Riverside markets, KLYY-FM Jose and KDLD-FM El Gato attracted 608,400 persons six years old and older, regardless of language, and more than 309,100 of Hispanic Men 18 to 49 years of age during this single World Cup broadcast, according to Arbitron.
"To have more than 50% of all Hispanic men listening to radio in the Los Angeles-Riverside market tuned into our stations for the first World Cup match is a testament to the strong level of engagement our listeners have towards this tournament," said Jeffery Liberman, President of Entravision's radio division. "We expect our ratings to be continually rising since this opening match and, as we move into the Quarterfinals, there continues to be a huge amount of interest in the tournament not only in Southern California, but in the other thirteen markets where Entravision has been airing the matches."
*Additional Los Angeles ratings and shares are as follow: | ||||
Persons | Cume | Cume Rating | Share | |
Hispanic Adults 18-49 | 360,300 | 12.2 | 35.3 | |
Hispanic Men 18-34 | 149,000 | 16.1 | 55.5 | |
Hispanic Men 18-49 | 263,800 | 17.2 | 47.2 | |
Hispanic Men 25-54 | 232,700 | 18.4 | 43.0 | |
*Additional Riverside ratings and shares are as follow: | ||||
Persons | Cume | Cume Rating | Share | |
Hispanic Adults 25-54 | 51,600 | 11.1 | 43.7 | |
Hispanic Men 18-34 | 24,100 | 12.8 | 58.8 | |
Hispanic Men 18-49 | 45,300 | 15.4 | 60.7 | |
Hispanic Men 25-54 | 47,300 | 19.7 | 60.1 | |
*Source: Arbitron, Inc., custom research, Los Angeles and Riverside-San Bernardino metro areas, June 11, 2010, 7am-9am. The data produced in this report are preliminary and may differ from the results produced through Arbitron's syndicated services. | ||||
"We're pleased with the strong ratings we've generated thus far and the opportunities this has given our advertisers to reach this captive audience," added Liberman. "When it comes to attracting a growing Hispanic audience, the World Cup is one of the most effective platforms in media."
About Entravision Communications Corporation
Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television and radio operations to reach Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision's TeleFutura network, with television stations in 20 of the nation's top 50 Hispanic markets. The company also operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 48 owned and operated radio stations. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.
SOURCE Entravision Communications Corporation
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