Entravision to Host the First "Noche de Locura" in Las Vegas, NV
An exclusive night of dancing, laughter and celebration commemorating 11 years of the Erazno y La Chokolata show
LAS VEGAS, Nov. 19, 2014 /PRNewswire/ -- Entravision Communications Corporation (NYSE: EVC), a diversified media company serving Latino audiences and communities, today announced that it will host the first "Noche de Locura con Erazno y La Chokolata" on Wednesday, November 19, 2014. This exclusive event, taking place at the Showrooom at Planet Hollywood in Las Vegas, Nevada, is in commemoration of the city of Las Vegas declaring November 23rd as the official Erazno y La Chokolata Day and celebrating eleven years since the show's inception. The inaugural "Noche de Locura" will be hosted by Oswaldo Diaz, the vibrant performer and star of the hit radio program El Show de Erazno y La Chokolata, and will include special guest performances from the hottest regional Mexican artists including Calibre 50, Voz de Mando, Banda Carnaval and Remmy Valenzuela. Doors open at 7 p.m.
"We are very excited to launch the first 'Noche de Locura con Erazno y La Chokolata' and hope it will be the first of many such events," said Jeffery Liberman, Chief Operating Officer of Entravision. "El Show de Erazno y la Chokolata is one of Entravision's top-performing programs, filled with non-stop comedy and hijinks, and this exclusive event is set to deliver the same level of enjoyment and entertainment as our weekly program. Entravision strives to develop new and exciting ways to interact with audiences and looks forward to continuing this tradition with similar exclusive events rewarding our fervent supporters."
Each day leading up to 'Noche de Locura,' Diaz posted a video of himself as Erazno on www.elerazno.com singing the "song of the day" as part of a promotion for this event. Twenty grand prize winners each won an all-expenses paid trip to Las Vegas, including two tickets to the private concert, two round-trip airfare tickets, a two-night stay at the Planet Hollywood hotel and $1,000 in spending cash.
"I'm very excited to be hosting this one-of-a-kind event," said Diaz. "It's a great opportunity to connect with our dedicated listeners, who are as passionate about El Show de Erazno y La Chokolata as I am. It's a unique experience to interact with our fans one-on-one and directly share in the excitement of a live event. Our team at Entravision is honored that the City of Las Vegas has chosen to recognize our show with an Erazno Day and we look forward to throwing an unforgettable party in one of the most exciting cities in the world."
On Wednesday, El Show de Erazno y La Chokolata will be broadcast live from Las Vegas with several surprise guests and artist interviews on the eve of the Latin Grammys on Thursday, November 20, 2014. Real-time updates from 'Noche de Locura', including photos and other highlights, will be posted on www.elerazno.com during the concert and on Twitter, using the hashtag #elerazno.
El Show de Erazno y La Chokolata is a top performing radio program on 68 affiliate stations in 49 U.S. markets and is exclusively represented by Entravision Solutions. The cast, led by the multi-talented Diaz, playing characters including Erazno, La Chokolata and El Doggie, tackles everything from news and health to love advice, using comedy to entertain listeners through skits and impersonations, engaging with their live audience during each show. According to the Spring 2014 Nielsen Audio survey, El Show de Erazno y La Chokolata reaches nearly 1.5 million people, and over 930,000 Hispanic Adults 18-49 on Entravision stations alone. Among all Entravision and partner stations, the show reaches more than 2 million people and approximately 1.5 million Hispanic Adults 18-49, covering 77% of the U.S. Latino markets.
About Entravision Communications Corporation
Entravision Communications Corporation is a diversified media company serving Latino audiences and communities with an integrated platform of solutions and services that includes television, radio, digital media and data analytics to reach Latino audiences across the United States and Latin America. Entravision has 58 primary television stations, including in 20 of the nation's top 50 Latino markets, and is the largest affiliate group of both the top-ranked Univision television network and Univision's UniMas network. Entravision also operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 49 owned and operated radio stations, and Entravision Solutions, a national sales representation and marketing organization specializing in Spanish-language media platforms and radio networks. Entravision also offers a variety of digital media platforms and services, including digital content, digital advertising platforms, including the #1-ranked online advertising platform in Hispanic reach, according to comScore Media Metrix®, and data analytics solutions designed to maximize the opportunity for advertisers and marketers to connect with the growing Latino consumer market. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.
SOURCE Entravision Communications Corporation
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