Entrepreneur Launches Mobile-First Update Using MAZ's New Phoenix Platform
NEW YORK, Nov. 14, 2016 /PRNewswire/ -- Entrepreneur magazine's most recent app update morphs their digital replica app into a fluid app experience aimed at their growing mobile-first audience. In partnership with MAZ, using the new Phoenix platform, Entrepreneur now offers a beautifully designed native iPhone experience for their readers.
Entrepreneur Media, an international publisher, is the premier content provider for and about entrepreneurs. The new update merges Entrepreneur magazine's print content with Entrepreneur.com content feeds curating the latest and most popular articles, infographics and videos across all topic areas including business startup, leadership, growth strategies, marketing and finance. The magazine content no longer relies on a fixed PDF layout and now is presented as reflowing text that looks great on any screen using Phoenix's Auto-Layout functionality.
The Phoenix platform also emphasizes an ongoing flow of content which gives Entrepreneur's readers a reason to check back into the app more frequently with features like Instant Loading, 3D Touch, Interactive Push Notifications, and Save For Later which saves and syncs a user's saved content offline across multiple devices.
"We're truly excited to provide this enhanced experience, supported by the Phoenix platform," says Ryan Shea, president/CEO of Entrepreneur Media. "The app update delivers an intuitive reading experience and offers readers the opportunity to take a deeper dive into the stories and topics that interest them the most with access to the latest news, how-to articles and videos published on our website. Readers can now enjoy a seamless experience between our magazine and digital content—in one place and on their own terms."
"I've been using the new Entrepreneur app myself for a few weeks now," said MAZ CEO, Paul Canetti. "I love going back to issues even from 5 years ago and seeing the articles displaying perfectly on my iPhone. It feels truly native to the device, like this is the way it was always meant to be."
Download the new Entrepreneur app today, available on the App Store.
ABOUT MAZ:
MAZ enables leaders in media to become leaders in technology. Founded in 2010 by former Apple and Adobe designers and engineers, MAZ powers over one thousand apps and websites for industry giants such as Entrepreneur, USA Today, Pearson and Adweek. The MAZ suite of platforms gives video, web, and print publishers the tools to reach and monetize their audiences on all screens, including mobile, tablet, desktop, wearables and TV.
ABOUT ENTREPRENEUR MEDIA:
For nearly 40 years, Entrepreneur Media has been serving the entrepreneurial community providing comprehensive coverage of business and personal success through dynamic content and events. Entrepreneur magazine, Entrepreneur.com, and publishing imprint Entrepreneur Press provide solutions, information, inspiration and education read by millions of entrepreneurs and small business owners worldwide.
To learn more, visit entrepreneur.com.
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CONTACT: Shouvik Paul
Phone #: 1-855-MAZ-DIGITAL
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Website: http://www.mazdigital.com
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