Entrepreneur Leads the Business Category With the Only Full-Issue App for iPhone

First 5 Issues Available FREE in Limited Launch Promotion

Jun 16, 2010, 06:00 ET from Entrepreneur Magazine

IRVINE, Calif., June 16 /PRNewswire/ -- Entrepreneur announces the launch of its full-issue app for the iPhone—the first of any business magazine—providing readers with must-have mobile access to information, insights and ideas for business productivity and growth.

"The full-issue app is another access point to our content, and we believe for many of our readers, it will be a powerful resource—both at critical junctures in business decision-making and for broader planning and inspiration that doesn't just happen at the office," says Ryan Shea, president/corporate publisher at Entrepreneur. "The app takes traditional tear-sheeting and pass-along to another level entirely, linking readers to our content (edit and ads alike) and enabling them to share top points with colleagues instantly."

When considered in context with Entrepreneur's hard-copy engagement success, the app is likely to surge with reader involvement. Entrepreneur is already number-one against all business magazines for reader took action, considerable interest in advertising and time spent reading (MRI Spring 2010). This engagement will increase advertisers' message penetration on top of the many first-ever opportunities the app creates.

Entrepreneur's iPhone app helps company owners discover ideas and solutions no matter where they are and what they're doing, whether it's traveling between offices; entertaining clients, colleagues and friends; or pitching to new customers across the nation and globe. Anyone who purchases the app will receive full content from each issue as well as daily bonus content available only with the app.

Currently, over 1,000 downloads of the app are being made daily. To download the first five issues of Entrepreneur to your own iPhone for free in a limited launch promotion, visit http://itunes.apple.com/us/app/entrepreneur-magazine/id374050129?mt=8.

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After 33 years, nobody reaches more growing businesses. As the original magazine for the small and midsize business community, Entrepreneur continues to be the definitive guide to all the diverse challenges of business ownership. Entrepreneur.com is the most widely used website by entrepreneurs and emerging businesses worldwide. Entrepreneur Press publishes the books that turn entrepreneurial skills into business success.

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SOURCE Entrepreneur Magazine