Entrepreneur Magazine's Trends Issue Forecasts 2015's Business Climate and New Opportunities
IRVINE, Calif., Dec. 2, 2014 /PRNewswire/ -- As 2015 approaches, Entrepreneur magazine's annual trends feature arms business owners with economic and cultural insights on opportunities to come and movements to watch. Ten curated trends give a glimpse of what's on the rise to make it big in the new year.
"The trends for next year give entrepreneurs a chance to see what their peers are doing and what appeals to customers," says Amy Cosper, VP/editor in chief at Entrepreneur. "For 2015, we're seeing a lot of new opportunities to update marketing tactics, appeal to target consumers, connect meaningfully with customers in person and gain more profits—good ideas to think about for entrepreneurs resolving to refresh their business strategies."
Upcoming trends to watch include:
- Commerce: Peer-to-peer business has proved it's here to stay
- Recreation: Tabletop gaming is having a renaissance
- Marketing: Brands embrace video as the holy grail of online marketing
- Tech: Wearable tech gets a high-design makeover
- Finance: The push to close the gender financing gap
- Millennials: '90s flashbacks target an influential buying group
- Apparel: Fitness togs are overtaking denim as the leisurewear of choice
- Engineering: Graphene could change the world
- Design: Vertical gardens are sprucing up retail spaces
- Retail: E-commerce learns the value of a physical presence
More peer-to-peer and business collaborations are creating new money-making opportunities for the upcoming year. The rise of the sharing economy and video distribution partnerships are signs joint efforts are working and fueling entrepreneurial pursuits. Even wearable tech is getting a makeover by aligning with fashion houses to develop more enticing products. The booming stylish activewear and retail design trends also reflect our culture's increasingly image-conscious demands. Looking forward, entrepreneurs can revel in the fact that VCs and mentorship programs are showing efforts to better support women in business, signaling even more opportunities for the entire population in 2015 and beyond.
To read the complete feature on all 10 entrepreneurial trends, as well as those that are dead, pick up a copy of the December issue on sale at newsstands. Read about the peer-to-peer business commerce trend online now.
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After 37 years, nobody reaches more growing businesses. As the original magazine for the small and midsize business community, Entrepreneur continues to be the definitive guide to all the diverse challenges of business ownership. Entrepreneur.com is the most widely used website by entrepreneurs and emerging businesses worldwide. Entrepreneur Press publishes the books that turn entrepreneurial skills into business success.
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SOURCE Entrepreneur Magazine
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