Entrepreneur Turns to Kickstarter Community to Solve a Common Problem for iPad Users.

SANTA MONICA, Calif., June 13, 2012 /PRNewswire/ -- New startup nbryte has announced a Kickstarter campaign to bring its iPad-floating accessory, the tablift, to the iPad-holding masses. The concept of the tablift originated when nbryte founder Scott Blevins was having trouble propping up his iPad in bed. "I would watch movies on my iPad, but would get tired of having to hold it in my hands or balance it on a pillow. Looking for a solution, I found many stand-type accessories made to prop up the iPad on tabletops, but virtually nothing that would work well on the bed or the couch," said Blevins.

Searching online user forums, he found he was not alone – a common complaint was that there was no good product available to prop up the iPad while in bed.  Research released by Nielsen reports that over half of tablet use occurs in bed or in front of the TV, revealing a need that Blevins says has not properly been met.

Seeking a solution to this problem, Blevins created the tablift.  The tablift was designed to hold all generations of the iPad in a level viewing position regardless of the surface it is resting on, making it well-suited for places like beds and couches.  The design was fleshed out, patented, and prototypes were developed.  Blevins believed he had a winner, however, tens of thousands of dollars would be needed to go from prototype to finished product.  This was an obstacle.

To make the tablift a reality, Blevins turned to Kickstarter, the project-driven crowd-funding website.  "I'm a big fan of Kickstarter and I thought it might be a good place to raise both money and awareness for the tablift," said Blevins.  Blevins' inspiration for the product was not only to solve a problem iPad users were having, but also to produce a product that was manufactured and assembled in the USA. "Creating a product made in the USA is also very important to me. I want to show that manufacturing here can still be cost-effective and viable."

nbryte recently launched its 30-day Kickstarter campaign to raise $78,000. Find out more by visiting the Kickstarter project here (http://www.kickstarter.com/projects/csblevins/tablift-the-missing-companion-to-the-ipad?ref=live)

Contact Information
Media Relations
nbryte Inc.
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310-801-4231

SOURCE nbryte