Envestnet Unveils Two Breakthrough AI Innovations, Ushering in a New Era of Intelligence-Driven Wealth Management

BERWYN, Pa., June 4, 2025 /PRNewswire/ -- At its annual Elevate 2025 conference last month, Envestnet unveiled two major artificial intelligence innovations—Generative Business Intelligence (Gen BI) and Insights AI—designed to transform how advisors access, interpret, and act on data. These launches respond to growing demand across wealth management for easier, faster, and more intuitive decision-making tools.

"We're evolving our platform to transform data into intelligent action," said Jeremi Karnell, Head of Envestnet Data Solutions. "Using machine learning, natural language interfaces, large language models (LLMs), we're helping advisors make smarter, faster decisions that drive client growth and satisfaction."

Generative BI: Data Access at the Speed of Conversation
Envestnet's new Augmented Gen BI solution empowers home office users and advisors to access real-time insights through simple, natural language queries (NLQ)—no coding or data specialists required. Within seconds, Gen BI dynamically generates grids, charts, dashboards, and widgets, each with built-in data explainability to assist advisors in quickly interpreting insights, making informed decisions, and enhancing client outcomes.

This is made possible through a secure connection with OpenAI's LLM, which translates the user's query into the necessary API code behind the scenes. This real-time code generation eliminates previous bottlenecks, drastically reducing costs and time-to-insight, and makes self-service analytics truly accessible to all users.

"With Gen BI, we're removing barriers to firm-wide data fluency," said Karnell. "Now, every advisor can interact with their data as easily as having a conversation."

Insights AI: The Future of Advisory Engagement
Insights AI builds on Envestnet's Insights Engine—which already generates over 25 million next-best actions daily—to deliver even more personalized, scalable advisor support.

Built on agentic AI workflows, Insights AI aims to understand advisor intent and retrieves relevant data, reasons through options, and helps identify potential high-impact actions like:

• Identifying tax-smart harvesting opportunities
• Spotting asset consolidation opportunities from behavioral signals
• Auto-generating meeting briefs based on client portfolios
• Triggering proactive outreach around client milestones

Instead of navigating dashboards, advisors can now engage in natural conversations with their data—asking questions like "Which clients represent my biggest growth opportunities?" and receiving rich, contextualized answers in real-time.

Insights AI also taps into firm-specific content and Envestnet libraries to enhance context, helping advisors deliver smarter, more timely advice. In the future, enterprises will have the opportunity to add their own proprietary content to the platform, further personalizing insights and strengthening the quality and relevance of advice delivered to clients.

"Insights AI isn't just conversational—it's contextually aware and outcome-focused," said Dave Lieberman, Principal Director of Product at Envestnet. "It's like giving every advisor a personal AI research analyst, always on and always learning."

Charting the Future of Decision Intelligence
Following the full migration of advisors and enterprises to Envestnet's modernized Wealth Data Platform, advisors can now benefit from:

• Seamless CRM integrations (Salesforce, Microsoft Dynamics)
• Snowflake-powered custom reporting
• Aggregated off-platform assets (mutual funds, insurance, brokerage) into a unified 360° client view

"Advisors don't need more dashboards—they need AI tools that turn data into instant, intelligent action," said Craig Iskowitz, CEO of technology consulting firm Ezra Group. "Envestnet's new AI solutions shift the focus from static reporting to real-time decision-making, embedding insights directly into an advisor's daily workflow. In the end, the advisory firms that win won't just have data—they'll know what to do with it, instantly and intelligently."

Together, Gen BI and Insights AI mark a significant step by Envestnet toward building a fully agentic, AI-enhanced wealth management ecosystem—one that delivers deeper portfolio visibility, smarter decision-making, and a more complete understanding of every client's financial picture.

These advancements are part of Envestnet's broader strategy to integrate self-service analytics, decision intelligence, and natural language interfaces across its Unified Managed Platform, further strengthening its position as an innovation leader in wealth management technology.

To learn more, visit www.envestnet.com.

Insights are presented for informational purposes only and are not to be construed as i) an instruction to take any specific action; ii) investment advice; or iii) an investment recommendation.   Any decisions you may make on the basis of Gen BI or Insights AI is your sole responsibility.  Envestnet, Inc. and its subsidiaries and affiliates are not responsible for any decisions or recommendations you may provide to your clients. 

ABOUT ENVESTNET
Envestnet is helping to lead the growth of wealth managers and transforming the way financial advice is delivered through its ecosystem of connected technology, advanced insights, and comprehensive solutions—backed by industry-leading service and support. Serving the wealth management industry for 25 years with approximately $6.5 trillion in platform assets, Envestnet technology and services are trusted by more than one-third of all financial advisors. Many of the largest U.S. banks, wealth management and brokerage firms, and RIAs depend on Envestnet to help drive business growth and productivity—and deliver better outcomes for their clients.

For a deeper dive into how Envestnet is shaping the future of financial advice, visit www.envestnet.com. Stay connected with us for the latest updates and insights on LinkedIn and X (@Envestnet_).

Envestnet refers to the family of operating subsidiaries of the holding company, Envestnet, Inc.

SOURCE Envestnet