Enzoani's Brides for Boston Campaign Blends Charity with Charm

TUSTIN, Calif., April 29, 2013 /PRNewswire/ -- Orange County-based premier international bridal designer and manufacturer Enzoani has created an innovative way to contribute to those who suffered the effects of the Boston Marathon tragedy: "Brides for Boston." This charitable endeavor will bring together retailers and consumers from around the globe to help create a one-of-a-kind couture-wedding gown that Enzoani will auction for charity. The designer will announce the program at Enzoani's Seventh Annual fashion show kicking off the bridal season on Monday, June 3^rd. The exclusive all-day event, dubbed "Take Flight," combines a vernissage, private sale and dinner party at the Marriott Newport Beach followed by a 7:00PM fashion show at a secret location in Orange County, CA.

Enzoani Vice President of Marketing Justin Nguyen says, "Every wedding is meaningful, and every bride wants to make her day special. Through the Brides for Boston campaign, one fortunate bride will have the opportunity to add a deeper level of meaning to her own special moment."

Here's how the program works: Enzoani will ask both retailers and consumers from the worldwide community to save remnant fabric strips from their wedding gown fittings and send them to: Brides for Boston, c/o Enzoani; 1382 Valencia Ave. Suite E; Tustin, CA 92780 USA.

Enzoani's designers will then create an original gown designed to include every remnant, and will auction it, with the proceeds earmarked for a charity benefiting victims from the Boston Marathon bombings. Given the firm's flair for creating fabulous gowns, the Brides for Boston dress promises to be a stunner.

In response to the devastating event that took place in Boston, the bridal industry has sought ways to support the stricken community. Consistent with Enzoani's philanthropic mindset, Brides for Boston was born.

Nguyen adds, "The tragedy that took place at the Boston Marathon affected thousands of people both locally and internationally. Everyone in the bridal industry has expressed concerns about assisting the victims. We hope to raise significant funds to contribute to the rebuilding of a great city and assist those who were traumatized by the attack."

Enzoani plans to make incremental donations from some sales going forward to charities as part of the Brides for Boston program.

From its founding in 2005, Enzoani has risen very rapidly to compete with the finest bridal and formal wear brands by merging traditional European styles into exquisitely hand-crafted gowns. From its initial launch, Enzoani's flagship bridal collection—designed by London-trained Kang Chun Lin—has become one of the most renowned brands in its categories across many countries, due to a focus on innovative style, exceptional quality, and above all, a fit and finish like no other. 

Enzoani is a young, vibrant company that focuses on cutting-edge design. It has quickly proven that it fully understands high fashion with rich detail. Exquisite bridal wear is just one of the company's extraordinary product lines—five in all plus shoes and the Enzoani Black Label couture collection. To style a woman in every stage of her life, Enzoani launched Love by Enzoani and Love 16 by Enzoani. Cocktail wear for late-night rendezvous and special occasions are found in Love and are paired with chic Love Shoes. Enzoani formed the Love 16 Collection In 2012 to style young women with a taste for high fashion and flirty silhouettes.  Lin's colleague is Yuchiang Hu. Educated and trained in Taiwan, Hu has segued into the design of Enzoani's budget conscious bridal collection Beautiful from ready-to wear for boutique brands.

Enzoani's vision is to provide people the products that define themselves in the key moments of their lives.  With the motto "style all your special moments with Enzoani," the bride who wears the unique Brides for Boston dress will cherish her special moment both for the goodness she feels and the good she has done.

Media Contacts:

Cindy Rakowitz: 818783.3307 [email protected]
Henry Eshelman: 323.337.9042 [email protected]
Caroline Rustigian: 949.315.5101 [email protected]

SOURCE Enzoani