epi24 Survey: Millennial Women Embrace Sex-Positive Attitudes

47% of Millennial Women Feel Empowered When They Please Themselves Sexually

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Oct 26, 2015, 09:15 ET

SAN FRANCISCO, Oct. 26, 2015 /PRNewswire/ -- epi24, creators of the Womanizer (www.womanizershop.com), the clitoral stimulator that produces orgasms in 60 seconds or less, today unveiled findings from a consumer survey that indicates millennial women are embracing sex-positive attitudes toward the usage of sex toys. 'Sex positive' refers to maintaining a healthy attitude toward sex, while embracing safe sex through education.

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The survey, conducted online in October by Harris Poll on behalf of epi24, asked over 2,000 U.S. adults to rate a series of statements related to sex toy usage. Millennial women between the ages 18 and 34 appear to be more agreeable than older women to the benefits of sex toys and are more likely to say that they feel empowered by sexual self-satisfaction.

71% of women age 18-34 agree that sex toys can add intimacy in the bedroom, compared to only 40% of women age 45 and older.
67% of women age 18-34 agree that using a sex toy can help a person know their body better, compared to 40% of women age 45 and older.
47% of women age 18-34 agree that they feel empowered when pleasing themselves sexually compared to 29% of women age 45 and older.

"Our research suggests that millennial women are more comfortable than their older peers with using sex toys to explore their sexuality," said Alicia Sinclair, Director of Education, and In-House Intimacy Expert for epi24. "We're entering a new era where women are no longer shy or hesitant to use sex toys. Whether that's due to box office hits such as 50 Shades of Grey or changes in social norms, it's a great time for women to discover their sensual desires."

Only a small portion of American women agree that they feel selfish pleasing themselves sexually--just 15% among women age 18-54 and 8% among those age 55+.

"The fact that only a small percentage of women feel selfish about pleasing themselves sexually is definitely reassuring. The benefits of doing so are vast. Women can learn more about their bodies and personal sexual response, gain greater self-awareness, and ultimately, build a deeper sense of understanding and self confidence," said Sinclair.

Survey Methodology

The survey was conducted online within the United States by Harris Poll on behalf of epi24 from October 13 through October 15, 2015, among 2,009 adults 18 and older, of which 1,049 were women and 293 were women age 18-34. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, please visit www.womanizershop.com.

About The Womanizer

The Womanizer by epi24 is the first clitoral stimulator designed to help women achieve sexual pleasure in 60 seconds or less. The product introduces a revolutionary suction air technology, PleasureAir, that produces incredibly fast, often multiple orgasms and does not desensitize the clitoris. The Womanizer is available from epi24 USA at www.womanizershop.com {Amazon.com} and erotica retailers nationwide.

Media Contact:
Chey Bell
MSR Communications
Phone: 415-989-9000
E-mail: [email protected]

SOURCE epi24