NEW YORK, April 20, 2015 /PRNewswire/ -- On April 24, home cooks will have an innovative new way to answer the question, "How long does this take to cook?"
The Epicurious Smart Timer app is our first intelligent kitchen timer and will be available for the Apple Watch. The app contains all the information a home cook needs to prepare steak, chicken, pork, seafood, vegetables, and eggs perfectly every single time. In total, the timer covers 43 ingredients, including five cuts of steaks, seventeen vegetables, six seafood and eleven chicken and pork options. It features hundreds of original photos and tips, seamlessly guiding home cooks through the cooking process.
"Cooking can be distracting. Halfway through, we'll tell you to flip your fish. And right before it's done, we'll remind you to check on it. You'll even see a beautiful picture of what it looks like," said Eric Gillin, Executive Director of Epicurious."
The Epicurious Smart Timer app for Apple Watch is a companion of the award-winning Epicurious Recipe Box and Shopping List app for iPhone and iPad.
"The Smart Timer is one of many new innovations to come from the Food Innovation Group, which delivers 75MM consumers," says Pamela Drucker Mann, Publisher, Chief Revenue Officer, Bon Appetit & Epicurious | The Food Innovation Group. "We're excited about our new partnership with Lexus, which is sponsoring the Epicurious Smart Timer for the Apple Watch. Check it out at epicurious.com/apple-watch," continued Drucker Mann.
Epicurious partnered with Lexus to create a custom recipe channel which houses several recipes from their prestigious group of Lexus Culinary Masters. The Lexus Culinary Masters encompass chefs who pursue perfection in their craft and exemplify the core values of the Lexus brand.
Epicurious is the first ever food utility website. Re-launched on February 3, 2015 to make cooking as easy as possible for the home cook, it had 8.3MM UVs in March 2015, +40% vs. March 2014. The new Epicurious hosted 13MM unique visitors across all platforms, +33% over last March.
Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and one F performance model. In the United States, Lexus vehicles are sold through 235 dealers who are committed to exemplary customer service.