EPiServer and Silverpop Join Forces to Connect Multiple Touchpoints, Improve Time to Conversion

Partnership breaks down barriers in digital marketing ecosystem

Feb 12, 2013, 09:07 ET from Silverpop

ATLANTA and CHICAGO, Feb. 12, 2013 /PRNewswire/ -- EPiServer, a global software provider for innovative digital marketing and e-commerce solutions, and Silverpop, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announced plans to integrate their platforms. The integration will help marketers more effectively manage their online presence and deliver timely and relevant content to their target audience.

Working with multiple siloed technology solutions, marketers face the challenge of discerning complex and fragmented pieces of information and duplicating efforts. There's an increasing need to measure all digital interaction quickly and easily, and adjust content and messaging according to real-time results and interactions to improve conversions.  By seamlessly integrating the EPiServer web experience management solution into Silverpop Engage, these complexities melt away. Marketers will be able to deliver highly personalized content to the right audience and get a complete view of how the visitor moves through the funnel. Managing the lead nurturing process will also become more efficient and can be continuously optimized through easy access to relevant results.  

EPiServer 7 CMS, the first content management system to allow marketers and editors to create content that works seamlessly across channels, allows users to strategically manage their online presence by creating, managing and optimizing any number of sites for global or local markets.  With this integration, EPiServer users will be able to access and work with Silverpop, adding advanced marketing capabilities around lead capture and nurturing.  The partnership, which originated from Silverpop's own use of the EPiServer CMS platform, will make marketing data within Silverpop Engage available in EPiServer's advanced personalization engine, and will enable users to strategically tie together marketing efforts and improve efficiency while increasing conversion rates through suggested and personalized messaging.

"We give Silverpop customers all the tools and support they need to achieve their digital marketing goals and expect them to reap tremendous benefits from this new integration with EPiServer," said Will Schnabel, vice president of global business development for Silverpop.  "By delivering a more integrated digital presence they will not only improve the experience for their customers and prospects but will more efficiently increase their revenue. We look forward to partnering with EPiServer to help our mutual customers take their campaigns to the next level."

"We're proud and excited to be working with Silverpop, as it is an important step toward building upon the capabilities of our platform," said Bob Egner, VP of Product Management at EPiServer. "This partnership allows our customers to further utilize marketing and lead nurturing capabilities through an integrated approach, combining the marketing capabilities of Silverpop with EPiServer's streamlined content creation."

Notes to Editors

For media information, please contact:
Keyana Corliss
Merritt Group

Stacy Kirk
Manager of Corporate Communications-Silverpop

About EPiServer:

EPiServer is the leading supplier of solutions that enable true Web engagement and drive business results for end customers. 4700 customers worldwide use EPiServer's technology platform that combines content, community, commerce, and communications with a configurable metrics dashboard. EPiServer CMS is the foundation for more than 20,000 websites and is used by more than 130,000 web editors daily. The EPiServer platform is delivered through an extensive network of over 590 partner companies in 30 countries.

EPiServer combines the stability and support of a commercial product with EPiServer World, a thriving developer community of more than 14,000 developers. EPiServer is a Microsoft Gold Certified Partner with an AAA-ranking by Dun & Bradstreet since 2000. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing €5.7 billion in fund commitments.

About Silverpop:

Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex—so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 5,000 brands around the globe.  Visit us at silverpop.com. 

SOURCE Silverpop