IRVINE, Calif., Oct. 3, 2016 /PRNewswire/ -- Episerver -- a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud -- today announced its placement on the September 2016 edition of Gartner's "Magic Quadrant for Web Content Management" in the "Leaders" quadrant.
Gartner recognized Episerver as a leader for completeness of vision and ability to execute. Episerver, whose solutions are supported by a network of more than 800 partners who empower more than 8,800 digital leaders in 30 countries, was evaluated alongside 17 other vendors for the report. The Episerver Digital Experience Cloud™ delivers an end-to-end platform-as-a-service (PaaS) to help digital marketers, content managers and merchandizers to smartly create, manage and personalize digital experiences, including sophisticated web content management (WCM) and digital commerce, backed by machine-learning algorithms and behavioral site search functionality.
According to Gartner, "Leaders should drive market transformation. Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clear vision and a thorough appreciation of the broader context of digital business. They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets."1
"Episerver offers rich and super productive web content management capabilities through our Digital Experience Cloud, which streamlines the collaborative management of content and commerce for marketers and merchandizers alike," said James Norwood, executive vice president, strategy and CMO of Episerver. "As we expand our platform, we see our vision to deliver the future of immersive digital experiences coming to fruition. Our goal is to provide our customers and partners with the most empowering WCM tools available on the market today – and, from our perspective, Gartner's recognition of Episerver as a leader in the space certainly reinforces this vision."
Episerver has broadened its product offerings this year, adding predictive and adaptive analytics to its capabilities, making both targeting of anonymous aggregate personas or personification and one-to-one engagement a reality for digital marketers. Episerver is also included in the March 2016 Gartner "Magic Quadrant for Digital Commerce"2 and today influences some $18 billion in omnichannel revenues.
Gartner conducts in-depth, market-specific research and designs graphical treatments and evaluation criteria to assess companies' relative performance against Gartner's market view. To read the Gartner 2016 "Magic Quadrant for Web Content Management" research report, download a complimentary copy from Episerver here.
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About The Gartner Magic Quadrant
Magic Quadrants provide a graphical competitive positioning and offer visual snapshots of a market's direction, maturity and participants. The Magic Quadrants depict markets by using a two-dimensional matrix that evaluates vendors based on their completeness of vision and ability to execute.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing, and predictive analytics in a single platform to work full-circle for businesses online – from intelligent real-time personalization and lead-generation through to conversion and repeat business – with unprecedented ease-of-use. Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. Founded in 1994, Episerver has offices in Australia, Denmark, Finland, The Netherlands, Norway, Singapore, South Africa, Spain, Sweden, UAE, UK and the USA. For more information, visit www.Episerver.com.
1 "Magic Quadrant for Web Content Management" by Mick MacComascaigh and Jim Murphy, Gartner, Inc., 28 September 2016.
2 "Magic Quadrant for Digital Commerce" by Chris Fletcher, Penny Gillespie, Jason Daigler, Sandy Shen, Yanna Dharmasthira and Gene Alvarez, Gartner, Inc., 9 March 2016.
Senior Manager, Analyst and Public Relations, Episerver
Account Executive, Walker Sands Communications
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